Site Merchandising Manager

Comfrt; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid time off

Health insurance

401k match

Product discounts

Job summary

Comfrt is seeking a Site Merchandising Manager to own the merchandising vision for our e‑commerce platform. You will steer PDP/PLP optimization, category discovery, and site search to improve discovery, navigation, and conversion, collaborating with Marketing, Tech, CX, and Data Science.

You will supervise the Site Merchandising Coordinator and drive data‑driven execution with brand consistency. The ideal candidate brings 5+ years of e‑commerce merchandising, hands‑on Shopify Plus expertise, and

Qualifications

• 5+ years of e‑commerce merchandising experience.
• Hands‑on experience with Shopify Plus.
• Expertise in site search/discovery platforms (Algolia, Elasticsearch, or similar).
• Proficiency in web analytics tools (GA4, FullStory, Hotjar).
• Demonstrated PDP/PLP optimization and merchandising strategy.
• Team leadership or supervisory experience.

Responsibilities

• Lead PDP merchandising execution and optimize product pages, imagery, descriptions, and metadata.
• Oversee upsell recommendations (related products, bundles, cross‑sell).
• Manage Coordinator PDP setup and data entry for accuracy and brand presentation.
• Align PDP merchandising with brand aesthetics and seasonal campaigns.
• Own Algolia management end‑to‑end: tuning, rules, and operations.
• Design and optimize category pages, filtering, sorting, and category taxonomy.
• Organize product data and categorization to maximize search discoverability.
• Run A/B tests on discovery experiences and monitor performance metrics.
• Mentor and lead the Site Merchandising Coordinator; build scalable processes.

Skills

E-commerce merchandising

Shopify Plus

Algolia / site search

Web analytics

PDP/PLP optimization

Team leadership

CMS experience

Brand storytelling

Education

Bachelor's degree in Marketing / Business / E‑Commerce

Tools

Shopify Plus

Google Analytics 4

FullStory

Hotjar

Contentful

Sanity

Job description

Site Merchandising Manager

About Us

Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen.

Role Overview

The Site Merchandising Manager is responsible for executing the strategic merchandising vision across Comfrt's e-commerce platform. You will own the end-to-end optimization of how customers discover, navigate, and purchase products — managing product pages, category pages, site navigation, and search functionality. Working closely with Marketing, Merchandising, Tech, CX, and Data Science, you will create a best-in-class site experience. As a manager, you will supervise the Site Merchandising Coordinator and build a high-performing, detail-oriented team focused on execution excellence.

This role is ideal for an experienced merchandiser who is hands‑on, detail‑oriented, and passionate about creating seamless shopping experiences that drive conversion. This role reports to the Senior Site Merchandising Manager.

Key Responsibilities

Product Page Merchandising (PDP)

• Lead the execution and optimization of product page merchandising.
• Manage product imagery, descriptions, and metadata to ensure compelling on‑page storytelling.
• Oversee upsell recommendations execution (related products, bundles, cross‑sell opportunities).
• Manage the Coordinator's PDP setup and data entry work to ensure accuracy, consistency, and on‑brand presentation.
• Ensure PDP merchandising aligns with brand aesthetic and seasonal campaigns.
• Monitor PDP performance metrics and make data‑driven decisions on optimization.

Product Discovery & Site Search (PLP & Algolia)

• Lead the execution and optimization of category pages, including filtering/faceting, sorting logic, and visual merchandising.
• Design category experiences that guide customers through product selection while maintaining brand aesthetic.
• Execute seasonal and trend‑based category curation strategies to showcase collections, new products, and colorways.
• Manage category taxonomy and hierarchy — ensuring the site structure is intuitive, scalable, and aligned with how customers think about fashion.
• Own Algolia management end‑to‑end: day‑to‑day tuning, merchandising rule implementation, and operational excellence.
• Organize product data and categorization to maximize search effectiveness and discoverability.
• Execute A/B tests on discovery experiences (category curation, search ranking, filters, merchandising rules) designed by the Senior Site Merchandising Manager, CRO Manager, and Data Science team.
• Monitor category, navigation, and search performance metrics and provide recommendations for optimization.

Team Leadership & Operations

• Manage the Site Merchandising Coordinator, providing direction, mentorship, and performance feedback.
• Build and maintain processes for PDP/PLP updates, seasonal refreshes, product launches, and campaign execution.
• Oversee data‑entry QA, merchandise accuracy, and categorization consistency.
• Monitor Okendo reviews and leverage customer feedback to inform merchandising recommendations.
• Track metrics and report on team productivity and execution quality to the Senior Site Merchandising Manager.
• Develop processes that scale as the team and business grow.

Qualifications

• 5+ years of e‑commerce merchandising experience, preferably in fashion, apparel, or lifestyle retail (DTC preferred).
• Hands‑on experience with Shopify Plus is strongly preferred.
• Expertise in site search/discovery platforms (Algolia, Elasticsearch, or similar) — ideally Algolia experience.
• Proficiency in web analytics tools (Google Analytics 4, FullStory, Hotjar, or similar).
• Demonstrated experience with PDP/PLP optimization and product merchandising strategy.
• Team leadership or supervisory experience — ability to manage direct reports, build processes, and drive accountability.
• CMS experience (Contentful, Sanity, Shopify Meta Objects, or similar) is helpful.
• Strong analytical mindset with attention to detail and problem‑solving skills.
• Bachelor's degree in Marketing, Business Administration, E‑Commerce, or a related field, or equivalent professional experience.
• Passion for fashion, apparel, and consumer behavior — ability to balance brand storytelling with conversion optimization.
• Fast‑paced startup mentality: experience in high‑growth DTC environments and comfort with ambiguity.
• Excellent organizational and project management skills.

Nice‑to‑Have Qualifications

• Experience with dynamic / AI‑powered merchandising platforms.
• Experience managing multiple channel merchandising (web, app, marketplace).
• International e‑commerce experience.
• Experience with Okendo or customer review platforms.

Why Join Comfrt?

• Be part of a purpose‑driven company that's shaping the future of comfort and mental wellness.
• Work in a supportive, creative environment where your ideas and growth are valued.
• Enjoy Comfrt benefits such as generous paid time off, company‑covered health insurance, 5% 401k match, and discounts on all Comfrt products!
• Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.

Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. This role is open to remote candidates in multiple U.S. states.