Single Barrel National Accounts Regional Marketing Manager

Bacardi; Louisville (KY); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive Pay Package

Retirement/Pension Plan

Total Rewards program

Job summary

Bacardi in Louisville, KY seeks a proactive commercial lead for the Angel’s Envy Single Barrel program. You will drive sales initiatives nationwide, coordinate with National Accounts, and ensure alignment with D’USSE sales and execution. Strong project management and communication are essential.

This on-site role requires significant travel, collaboration across operations, and a hands-on approach to delivering premium brand experiences in the market.

Qualifications

• Bachelor’s degree in Communications, Hospitality Management, Project Management, or Business.
• Timely, pro-active timeline management with flexibility to manage multiple projects.
• Strong communication skills and responsiveness.
• Proficient with MS Office (Excel, Word, PowerPoint).

Responsibilities

• Lead commercial execution and drive sales results.
• Coordinate with BUSA, distributor partners, and RM to forecast and allocate single barrel programs.
• Develop and implement Single Barrel and D’USSE programs with partners.
• Ensure timely sampling, retail visibility, and 365-day programming.
• Serve as liaison between brand home, field teams, and operations.

Skills

Project management

Communication skills

Timeliness

MS Office

Remote tastings

Education

Bachelor’s Degree

Tools

Excel

Word

PowerPoint

Job description

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

ABOUT THE ROLE

This role serves as the brand’s commercial lead on the Angel’s Envy Single Barrel program. Based in Louisville, KY this role will lead critical sales initiatives throughout the US to increase visibility, execution, and depletions of Angel’s Envy Single Barrels. This role will also call on our National Accounts teams to ensure alignment on Angel’s Envy and D’USSE Cognac Sales and Execution.

ABOUT YOU

This role will require the true spirit of an entrepreneur backed up with excellent project management skills all while communicating with clarity and grace to our commercial partners most valuable customers and our most beloved consumers. As the Single Barrel program manager, the role will be the lead communication contact and the liaison between Brand/Field Manager, Regional Managers, Field Teams, Customer Service, Procurement, and Operations.

RESPONSIBILITIES

Drive results & excellence in execution

• 45%-50% Travel.
• Achieve volume and fiscal sales goals within the US on Single Barrel and D’USSE initiatives.
• Develop, implement and execute Single Barrel Sales programs and D’USSE programs with BUSA & Distributor partners.
• Connect with RM, BUSA, and Distributor partners during monthly/quarterly forecast meetings. Ensure proper forecasting and allocations particularly Single Barrel.
• Support/Manage POS needs for Single Barrel Retail Visibility, including Retail Sampling Platform, and implement 365 Day Programming at Retail, On-Premise and Brand Home.
• Collaborate with operations, warehouse, quality, processing, bottling, and shipping team members to ensure samples and bottles are completed on schedule.
• A strong sense of accountability and “attention to detail” is essential.

Market execution & relationship building

• Regularly assess and analyze budget spends, ensuring that investment dollars are maximized for efficient ROI.
• Be the Angels Envy go-to resource for BUSA and distributor partners for Single Barrel.
• Be the D’USSE point of contact for our National Accounts Team.
• Help to launch the Single Barrel Evolution program for the commercial sales teams.
• Lead/ organize blitzes and education in markets. Conduct regular “work-with’s” alongside both BUSA and distributor personnel.
• Support and sell DTC initiatives outside of KY.
• Manage Single Barrel Commercial barrel allocation & account selection with BUSA and our distributor partners. Create overall commercial timing process; to include sell-in periods, selling tools, and guardrails - ready to hand off to Commercial organization.
• Review account Single Barrel orders for accuracy and completeness.
• Collaborate with key commercial & operation stakeholders to define the strategy on the multi-year evolution of the Single Barrel program beyond the industry standards. Cross Matrix communications with our Commercial Partners, Production, Processing, Field Marketing and Brand Home.
• Support development of the Single Barrel private selection customer visits and experiences at the brand home, to ensure a consistent, best-in-class, memorable, premium experience. Collaborate with advocacy brand home team to develop the tour path, itineraries, and selection process. Develop a playbook for single barrel selection processes both in the field and at the brand home. Work with Field Team to develop all itineraries.
• Be the liaison for all brand home visits for key Single Barrel Customers.

Proactively provide actionable market feedback

• Set and monitor Single Barrel performance, identifying risks and opportunities for improving the single barrel offerings within existing channels, customers, and consumers.
• Build both monthly business reviews with actionable insights for Brand Marketing, BUSA and distributor commercial teams, and AE leadership.
• Track and monitor retail pricing both internally and within the category.
• Demonstrate strong financial acumen by managing your field activation budget effectively and efficiently by applying thoughtful financial decisions.
• Collaborate with other Regional Managers, Commercial Planning to develop a system for sharing best practices and key learnings across markets.
• Measure program impact and effectiveness and propose improvements and solutions for future activations.
• Know our competitors, providing best practice examples and opportunities for brand execution improvement.

NRS Lead

• Serve as the primary contact for the NRS Team.
• Be the commercial lead with the shopper Team.
• Drive growth, support commercial strategy, visibility, and execution within NRS Channel.
• Set monthly/ quarterly cadence with NRS Stakeholders.
• Develop, implement and monitor NSR Budget, including forecasting and analysis.
• Support RM’s & BUSA teams with Chain forecasts and actionable insights.

External Qualifications – Degree, Certification, Additional Training, Skills

• Bachelor’s Degree, preferably in Communications, Hospitality Management, Project Management, or Business.
• Extreme timeliness, with pro-active timeline management skills with flexibility and nimbleness to manage multiple projects, timelines, and communications
• High level of responsiveness and strong communication skills.
• General computer skills including experience with excel, word, and power point
• Occasionally support remote barrel selections and tastings in key markets outside of Kentucky.

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

• Applicant should have mental agility, bolstered by a critical thinking mindset that is solution oriented. They must also have the soft skills needed to communicate with professionalism to our stakeholders in every corner of this business. It will also be necessary to have existing relationships with Hotel and Churchill Downs in the market in order to effectively manage the needs of Advocacy Visits and various other meeting/activation needs.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

AI Disclaimer

We recognise that AI tools can be valuable to support you throughout the recruitment process. At Bacardi, we want to get to know you and understand your own experience, capabilities and perspectives during the interview. We therefore ask that you do not use AI assistance during live or pre-recorded interviews. If you use assistive technology or would like us to make any adjustments to the interview process, please let us know. This won't affect your application.