Signage Designer: Wayfinding & Brand Environments

Gensler; San Francisco (CA); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Disability benefits

Wellness programs

Flex spending

Paid holidays

Paid time off

401k with profit sharing

Employee stock ownership

Bonus opportunities (twice annually)

Tuition reimbursement

Job summary

Gensler's San Francisco Brand Design team seeks a talented graphic designer to translate brand stories into physical environments through signage, wayfinding, and placemaking. You will coordinate with BIM models and fabrication teams on projects spanning aviation, sports venues, workplaces, and campuses.

The ideal candidate has 5-10 years in signage and environmental graphic design, strong typography and documentation skills, and a portfolio showing installed signage and BIM-ready drawings.

Qualifications

• Bachelor's degree in graphic design or related field.
• 5-10 years in signage, wayfinding, and environmental graphic design within an architecture or design firm.
• Strong typography, composition, and information design skills across multiple project types.
• Portfolio showing installed signage and technical documentation in BIM environments.
• Excellent verbal and written communication skills.
• Ability to multitask and meet tight deadlines with attention to detail.

Responsibilities

• Generate and document design solutions for complex wayfinding and signage conditions.
• Develop user journeys related to campus, site or building navigation.
• Translate strategies into sign location plans, sign families, and documentation.
• Design sign types with typography, hierarchy, materials, and code considerations.
• Prepare design intent documentation for competitive bids.
• Create production-ready artwork for 2D/3D, print, or digital applications.
• Coordinate with BIM workflows and architectural models.
• Collaborate with signage fabricators and vendors on materials and installation.
• Review shop drawings and prototypes for design intent consistency.
• Support project teams and contribute to studio standards and best practices.

Skills

Graphic design

Typography

Information design

Concept development

Project coordination

Communication skills

2D/3D design

Multitasking

Education

Bachelor's degree in graphic design or related field

Tools

Adobe Creative Suite

Revit

Rhino

SketchUp

Figma / UX tools

AutoCAD

Job description

Gensler's San Francisco Brand Design team seeks a talented graphic designer to translate brand stories into physical environments through signage, wayfinding, and placemaking. You will coordinate with BIM models and fabrication teams on projects spanning aviation, sports venues, workplaces, and campuses.

The ideal candidate has 5-10 years in signage and environmental graphic design, strong typography and documentation skills, and a portfolio showing installed signage and BIM-ready drawings.