Shopper Marketing Manager: Walmart & Sam’s Club

Georgia-Pacific LLC; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Health Savings Account (HSA)

Life Insurance

Paid Vacation / Time Off

Educational Assistance

Infertility Assistance

Paid Parental Leave and Adoption

Job summary

Georgia-Pacific LLC's Consumer Business seeks a Manager, Shopper Marketing (Walmart & Sam’s Club) to lead retailer-specific shopper activation across Dixie®, Vanity Fair®, Brawny®, Sparkle®, Angel Soft®, and Quilted Northern®. You will partner with Sales, Brand, Integrated Media, Ecommerce, Analytics and agencies to drive business results.

The role focuses on Sam’s Club and Walmart shopper strategy, end-to-end campaign execution, measurement, optimization, budgeting, and cross-functional

Qualifications

• Strong understanding of retail media and ecommerce activation.
• Ability to connect customer objectives, brand priorities, shopper insights, and investment decisions to business results.
• Interpret retail media, ecommerce, and sales performance and translate data into actionable recommendations.
• Coordinate multiple initiatives and influence across internal and external partners.
• Clear written, verbal, and presentation skills to communicate plans, insights, and recommendations.

Responsibilities

• Develop annual Sam’s Club plans and activation for Walmart.
• Translate shopper marketing strategies into retailer-specific activation plans.
• Identify opportunities to improve shopper engagement, conversion, and category growth.
• Execute shopper plans for innovation, assortment changes and key customer initiatives.
• Manage end-to-end execution of campaigns across retail media channels.
• Coordinate with agencies, vendors, and internal stakeholders.
• Monitor budgets, timelines, and KPIs to maximize impact.
• Collaborate with Sales, Brand, Integrated Media, Ecommerce, Analytics, and agency teams.

Skills

Shopper marketing

Business acumen

Analytical skills

Execution & collaboration

Communication

Education

Bachelor’s degree or higher

Job description

Georgia-Pacific LLC's Consumer Business seeks a Manager, Shopper Marketing (Walmart & Sam’s Club) to lead retailer-specific shopper activation across Dixie®, Vanity Fair®, Brawny®, Sparkle®, Angel Soft®, and Quilted Northern®. You will partner with Sales, Brand, Integrated Media, Ecommerce, Analytics and agencies to drive business results.

The role focuses on Sam’s Club and Walmart shopper strategy, end-to-end campaign execution, measurement, optimization, budgeting, and cross-functional