Shopify eCommerce Growth Specialist

DiversiTech Corporation; Duluth (MN); On-site; USD 55,000 - 80,000; Full time

Job summary

DiversiTech Corporation in Duluth, GA is seeking an eCommerce Marketing Specialist to manage the Shopify storefront, drive revenue through digital merchandising, content management, CRO, and lifecycle marketing, collaborating with the Digital Sales Manager to deliver a high-quality customer experience.

You will maintain product listings, create content, coordinate SEO content calendars, support promotions, execute email and SMS campaigns, and analyze performance to continually improve conversion

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, eCommerce, or a related field.
• 3–5 years of experience in eCommerce marketing, Shopify administration, digital merchandising, lifecycle marketing, digital content management, or related fields.
• Hands-on experience with Shopify including product management, collections, navigation, tagging, promotions, applications, and merchandising.
• Experience creating and managing email and SMS marketing campaigns and automated customer journeys.
• Experience supporting conversion rate optimization (CRO) initiatives and interpreting website performance metrics.
• Knowledge of digital marketing principles including SEO, content marketing, customer acquisition, and customer retention strategies.

Responsibilities

• Maintain Shopify product listings, collections, navigation, product categorization, tagging structures, filtering logic, and merchandising placement.
• Create, update, and optimize product page content including descriptions, specifications, imagery, FAQs, comparison content, educational resources, and selling points.
• Develop and maintain content calendars supporting SEO initiatives, blog content, product education, resource centers, and customer engagement programs.
• Coordinate the creation and deployment of visual content, videos, product demonstrations, installation guides, and educational materials.
• Maintain product content accuracy and consistency through coordination with product information management (PIM) systems and internal stakeholders.
• Support new product introductions, seasonal campaigns, promotional launches, and merchandising initiatives across Shopify storefronts.
• Execute conversion rate optimization (CRO) initiatives, including A/B testing of product pages, landing pages, collection pages, and customer journey experiences.
• Maintain testing documentation, implementation records, performance reporting, and recommendations for continuous improvement.
• Perform quality assurance activities related to tracking, attribution, pixels, conversion events, campaign URLs, and analytics accuracy.
• Implement approved enhancements to product detail pages, landing pages, homepage content, navigation structures, cart experiences, and merchandising placements.
• Build, manage, and optimize email and SMS marketing programs including welcome journeys, cart abandonment flows, browse abandonment campaigns, post-purchase communications, replenishment campaigns, review requests, and customer win-back initiatives.
• Manage customer segmentation, lead capture strategies, email and SMS acquisition tactics, and lifecycle campaign performance reporting.
• Collaborate with the Customer Experience Manager to incorporate customer feedback, review trends, and support insights into marketing communications and content improvements.
• Support promotional campaigns through landing page creation, merchandising updates, banner deployment, pricing updates, collection setup, and campaign readiness activities.
• Manage organic social media activities including content creation, publishing, scheduling, and integration with broader campaign initiatives.
• Recruit, onboards, and supports affiliate and influencer partners while maintaining related tracking, attribution, and campaign assets.
• Coordinate creative asset development and deployment across website, email, SMS, social media, and promotional channels.
• Document campaign execution details, site changes, testing activities, asset usage, and post-campaign performance insights.
• Keep abreast of eCommerce marketing trends, Shopify capabilities, digital marketing technologies, and best practices.

Skills

eCommerce marketing

Shopify administration

Email marketing

SMS marketing

CRO

Content management

Education

Bachelor’s degree in Marketing, Communications, Business, eCommerce, or related field

Tools

Shopify

Google Analytics

Email marketing platforms

SMS marketing platforms

PIM systems

Job description

DiversiTech Corporation in Duluth, GA is seeking an eCommerce Marketing Specialist to manage the Shopify storefront, drive revenue through digital merchandising, content management, CRO, and lifecycle marketing, collaborating with the Digital Sales Manager to deliver a high-quality customer experience.

You will maintain product listings, create content, coordinate SEO content calendars, support promotions, execute email and SMS campaigns, and analyze performance to continually improve conversion