SharkNinja Studios and Proof Demo Lab Opportunities

sharkninjaoperatingllc; Irvine (CA); On-site; USD 42,000 - 64,000; Full time

Job summary

SharkNinja in Irvine, California seeks a creative Content Creator for the Proof Demo Lab to craft bold demo content that showcases our products in real-world use. You will partner with cross-functional teams to deliver compelling narratives and visuals that resonate with a global audience.

Work includes shooting vertical-first content for TikTok, Instagram and YouTube, performing tests, and pushing storytelling that stops thumbs while aligning with brand goals.

Qualifications

• Experience creating demo or product content that demonstrates value.
• Ability to shoot and edit engaging vertical video for social platforms.

Responsibilities

• Earn the watch: Create content so strong it earns attention without sales pitches.
• Make the product the hero by showcasing it in compelling demos.
• Shoot vertical-first content for TikTok, Instagram and YouTube.
• Run controlled tests and capture compelling footage in the Proof Demo Lab.
• Collaborate with product, engineering, brand, and regional marketing teams.

Skills

Video editing

Storytelling

Social media视频

Job description

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.

Torture tested. Now make it unforgettable.

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.

Creators Wanted - Join the Proof Demo Lab

We are searching for the most extreme and creative content creators in the world to come make demo content at SharkNinja Studios and the Proof Demo Lab, a new state-of-the-art facility in Irvine, Orange County.

We're looking for creatives who can visually prove how and why our products are different, and do it in a way that stops a stranger's thumb mid-scroll.

Every brand on earth says it wants bold creative. Then it sends you a mood board of a woman laughing at a salad. That is not this.

Why this room exists

SharkNinja doesn't build products just to put more stuff on shelves. We build them to solve real problems for real people. When we say we want to positively impact people's lives, we mean it. We engineer for it.

Our vacuums don't blow what you just picked up back into the air. Our air purifiers take on rooms we deliberately make unbreathable. Our knives stay sharp after a thousand cuts. Our blenders, grills, water filters, and espresso machines are pushed beyond the point where other products quit.

The innovation is real. The engineering is incredible. Now we need you to make people see it.

What You'll Do

• Earn the watch: Not sales videos - we are not asking for them and we do not want them. Content so good it earns the watch on its own, the kind people send to a friend with no caption .
• Make the product the hero: A demo is anything that ends with somebody thinking they want one. Stunt it, cook it, style it, race it, ruin something with it.
• Shoot for the feed: Concept, shoot, and cut vertical-first content for TikTok, Instagram, and YouTube that runs across every market SharkNinja sells in.
• Prove it on camera: Run controlled tests, torture tests, head-to-heads and food-science experiments in the Proof Demo Lab - and film every second of them.
• Show it, don't claim it: When somebody finishes your video thinking "I didn't know that was possible," that is the whole job done.
• Move across the portfolio: Work across 35+ product categories, with more added every quarter. You will never run out of stories to tell, problems to solve, or content to shoot.
• Collaborate: Partner with product, engineering, brand, and regional marketing teams so the work lands globally, not just in Orange County.

What Counts as a Demo

• 1. The unlock - Make something nobody believes came out of a home kitchen, or a home at all. Not faster than doing it by hand - possible in a way it simply was not before.
• 2 . The head -to-head - Put ours next to whatever else is out there and let the footage settle it . Same test, same conditions, one camera.
• 3. The torture test - Push it past the point where it should fail. Then keep filming, because the pa