SharkNinja Studios and Proof Demo Lab Opportunities
Ninjakitchen
An application made for this job — a tailored resume and cover letter that speak straight to the posting.
Benefits offered by this job
Job summary
SharkNinja is seeking creative content creators for the Proof Demo Lab in Irvine, CA. The role focuses on producing bold, vertical demo content that showcases how our products solve real problems. You will collaborate across teams to tell remarkable stories that travel across channels and markets.
Join a fast-paced team building AI-native culture, working on 35+ product categories, and helping audiences see why SharkNinja products are different and better through captivating on-camera demos.
Qualifications
- Fluency in vertical, short-form content creation and distribution across platforms.
- Hands-on production ability in a studio/lab setting with real-world props and materials.
- Willingness to experiment boldly and adopt new tools to create compelling demos.
- Ability to work quickly and deliver engaging content under deadlines.
- Comfort working on-site in a lab environment with water, fire, dust, food and mess.
- Formal film or design education is welcome but not required.
Responsibilities
- Earn the watch: produce content so good it earns the watch without captions.
- Make the product the hero: demonstrate it in diverse, creative ways.
- Shoot for the feed: produce vertical content for TikTok, Instagram, and YouTube across markets.
- Prove it on camera: conduct torture tests, head-to-heads, and food-science experiments on video.
- Show it, don’t claim it: ensure viewers believe what's possible after watching.
- Move across the portfolio: work across 35+ product categories with ongoing new stories.
- Collaborate with product, engineering, brand, and regional marketing teams to land globally.
Skills
Job description
SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
We are searching for the most extreme and creative content creators in the world to come make demo content at SharkNinja Studios and the Proof Demo Lab, a new state-of-the-art facility in Irvine, Orange County.
We’re looking for creatives who can visually prove how and why our products are different, and do it in a way that stops a stranger’s thumb mid-scroll.
Every brand on earth says it wants bold creative. Then it sends you a mood board of a woman laughing at a salad. That is not this.
SharkNinja doesn’t build products just to put more stuff on shelves. We build them to solve real problems for real people. When we say we want to positively impact people’s lives, we mean it. We engineer for it.
Our vacuums don’t blow what you just picked up back into the air. Our air purifiers take on rooms we deliberately make unbreathable. Our knives stay sharp after a thousand cuts. Our blenders, grills, water filters, and espresso machines are pushed beyond the point where other products quit.
The innovation is real. The engineering is incredible. Now we need you to make people see it.
- Earn the watch: Not sales videos — we are not asking for them and we do not want them. Content so good it earns the watch on its own, the kind people send to a friend with no caption.
- Make the product the hero: A demo is anything that ends with somebody thinking they want one. Stunt it, cook it, style it, race it, ruin something with it.
- Shoot for the feed: Concept, shoot, and cut vertical-first content for TikTok, Instagram, and YouTube that runs across every market SharkNinja sells in.
- Prove it on camera: Run controlled tests, torture tests, head-to-heads and food-science experiments in the Proof Demo Lab — and film every second of them.
- Show it, don’t claim it: When somebody finishes your video thinking “I didn’t know that was possible,” that is the whole job done.
- Move across the portfolio: Work across 35+ product categories, with more added every quarter. You will never run out of stories to tell, problems to solve, or content to shoot.
- Collaborate: Partner with product, engineering, brand, and regional marketing teams so the work lands globally, not just in Orange County.
Six ways in. None of them boring. These are starting points, not a checklist — the best submission will probably invent a seventh.
Make something nobody believes came out of a home kitchen, or a home at all. Not faster than doing it by hand — possible in a way it simply was not before.
Put ours next to whatever else is out there and let the footage settle it. Same test, same conditions, one camera.
Push it past the point where it should fail. Then keep filming, because the part after it should have failed is the part people rewatch.
Food science, chaos, controlled disaster. If cleaning it up is the second half of the video, you already understand the assignment.
These things live on a counter and people choose them the way they choose furniture. Colorways, styling, the pure satisfaction of the thing itself.
The chore that used to take an hour, done in a way that looks like a magic trick. Ordinary problem, absurd solution, real result.
We are open to talent at all levels and across all six of the profiles below. You do not need to be all six. What matters most is the idea, the nerve, and the instinct to hit record before the thought gets safe.
- Type 1 — The mess maker: You have destroyed a kitchen for a shot and thought it was worth it. You know the mess is the proof, and that cleaning it up is the second half of the video.
- Type 2 — The kitchen scientist: You run experiments with food because you want to know what happens. You already understand that a controlled test, shot properly, beats any claim ever written.
- Type 3 — The hook writer: You have the writing chops to make someone keep watching after the first three seconds. You know the difference between an opening line and an opening image, and you know which one wins.
- Type 4 — The one-person crew: You shoot it, you light it, you cut it, you post it. High speed, macro, water, fire, food. You get the frame that proves it, on the day, without a second unit.
- Type 5 — The editor with taste: You find the three frames that make the whole thing land. Pacing, sound design, the cut that makes someone watch it again and then send it to a friend.
- Type 6 — The one on camera: Funny, fearless, unbothered by getting soaked. You can carry a product story without sounding like a product story. On camera or off camera, both count here.
You do not have to apply alone. If you are the one with the ideas and your friend is the one who shoots them, apply together and send us the thing you made together. We will hire both of you. Chemistry that already exists is worth more than two strong resumes that have never met.
- A body of work — a reel, a feed, a channel, a portfolio — that proves you can make people stop scrolling.
- Fluency in vertical, short-form content and the platforms it lives on.
- Hands-on production ability. We do not need it polished; we need it real. Shot on a phone on your kitchen floor at eleven at night is completely fine.
- The instinct to move fast. Scrappy and now beats beautiful and next month, every single time.
- Comfort working on-site in a working lab with water, fire, dust, food, and mess.
- Formal film or design education is welcome but not required. We will watch the work first and read about you second.
The Proof Demo Lab is the room we built to break things on purpose. High-speed rigs, water, fire, dust, mess, and the gear to catch all of it at 1,000 frames a second. This is your set.
We are standing up the Proof Demo Lab inside a brand-new, state-of-the-art SharkNinja Studios facility in Irvine, and the work does not stay in Orange County. It runs across every market SharkNinja sells in. What gets made in this studio goes out to the world.
Real budget. Real gear. A leadership team that will approve the version that scares you.
We want to create the best product demonstrations in the world. Not just the best in our category — the best anywhere. The demo must transcend language, culture, and borders, because we don’t need to speak the same language to recognize a great product. A great demo needs no translation.
- Endless Innovation: We don’t just create products; we revolutionize categories.
- Fast-Paced & Impactful: Work on meaningful projects with real-world impact, seen in every market we sell in.
- Growth Opportunities: Whether you’re early in your career or a seasoned professional, we invest in talent development.
- A Culture of Curiosity: We encourage bold thinking and taking smart risks.
- Never the Same Brief Twice: 35+ categories today, and we add more every quarter.
Read it twice. We meant all five.
- You need four rounds of approvals to feel safe.
- You think vertical is a downgrade from real filmmaking.
- You have never shipped something that scared you.
- You want to be remote four days a week.
- Your best work is three years old.
Please note this section has been removed to comply with formatting guidelines.
This evergreen job post is for upcoming creative roles at SharkNinja. We're continuously seeking exceptional candidates who aspire to make a positive impact on people’s lives. Your application will be thoroughly reviewed for potential future opportunities within our team. We encourage you to explore all relevant current openings and apply accordingly.
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
- medical insurance
- dental insurance
- vision insurance
- flexible spending accounts
- health savings accounts (HSA) with company contribution
- 401(k) retirement plan with matching
- employee stock purchase program
- life insurance
- AD&D
- short-term disability insurance
- long-term disability insurance
- generous paid time off
- company holidays
- parental leave
- identity theft protection
- pet insurance
- pre-paid legal insurance
- back-up child and eldercare days
- product discounts
- referral bonus program
- and more.
Pay Range
$74,000 — $262,000 USD
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products—we’ll disrupt entire markets.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
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