SFDC developer

Apptad Inc; California; On-site; USD 120,000 - 180,000; Full time

Job summary

Apptad Inc. in California is seeking a Salesforce Developer to design, implement, and optimize Salesforce Data Cloud architecture and customer data models across enterprise systems.

You will build data ingestion pipelines, configure DMOs/DLOs, Identity Resolution, and unified 360-degree customer profiles, while enhancing Marketing Cloud journeys and real-time activation. Join a data-driven team focused on scalable data solutions, governance, and analytics to deliver personalized customer

Responsibilities

• Design, implement, and maintain Salesforce Data Cloud architecture.
• Build and manage data ingestion pipelines from multiple enterprise systems.
• Configure Data Streams, Data Model Objects (DMOs), Data Lake Objects (DLOs), Calculated Insights, and Identity Resolution rules.
• Implement unified customer profiles and 360-degree customer views across enterprise systems.
• Develop audience segmentation strategies and activation frameworks.
• Configure consent management and customer data governance solutions.
• Monitor and optimize Data Cloud performance, scalability, and data quality.
• Design Marketing Cloud solutions: Journey Builder, Email Studio, Automation Studio, Mobile Studio, and Audience Builder.
• Develop personalized customer engagement campaigns using Data Cloud audiences.
• Configure and maintain automated customer journeys and real-time activation use cases.
• Integrate Marketing Cloud with Salesforce Data Cloud, CRM systems, and external platforms.
• Support campaign analytics, customer engagement reporting, and attribution models.

Job description

JD-

Salesforce Developer

Responsibilities

Design, implement, and maintain Salesforce Data Cloud architecture and customer data models.

Build and manage data ingestion pipelines from multiple enterprise systems, including CRM, claims, enrollment, web, mobile, and third-party data sources.

Configure Data Streams, Data Model Objects (DMOs), Data Lake Objects (DLOs), Calculated Insights, and Identity Resolution rules.

Implement unified customer profiles and customer 360 capabilities across enterprise systems.

Develop audience segmentation strategies and activation frameworks for personalized customer experiences.

Configure consent management and customer data governance solutions.

Monitor and optimize Data Cloud performance, scalability, and data quality.

Design and implement Marketing Cloud solutions including Journey Builder, Email Studio, Automation Studio, Mobile Studio, and Audience Builder.

Develop personalized customer engagement campaigns using Data Cloud audiences.

Configure and maintain automated customer journeys and real-time activation use cases.

Integrate Marketing Cloud with Salesforce Data Cloud, CRM systems, and external platforms.

Support campaign analytics, customer engagement reporting, and attribution models.