Service Product Marketing Manager – Used Tools & Legacy Platforms
Axcelis Technologies
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Job summary
Axcelis Technologies is seeking a Sr. Service Product Marketing Manager for Used Tools & Legacy Platforms in Beverly, MA.
The role owns the global lifecycle and commercialization strategy for mature ion implantation platforms, driving aftermarket revenue, margin, and customer retention through end-of-life planning and life-cycle value propositions. Partnering with engineering, service, supply chain, sales, and finance, you will shape pricing, profitability, and go-to-market programs, ensuring
Qualifications
- Bachelor’s degree in engineering is required; MBA or advanced business education is preferred.
- 7-12+ years in semiconductor capital equipment, services, aftermarket, or product marketing.
- Experience across tool lifecycle management, used tools/refurbishment, installed base analytics, NPI collaboration, cost-of-ownership optimization.
Responsibilities
- Define global strategy for used tool and refurbishment, including guardrails against cannibalizing new tool sales.
- Establish refurbishment standards, certification criteria, and configuration baselines for resale.
- Develop global pricing frameworks based on configuration, remaining service life, and regional dynamics.
- Partner with sales and regional teams to support used tool placements worldwide.
- Shape messaging and ROI tools to support commercial execution.
- Lead governance for EOL programs across engineering, supply chain, service, quality, and sales.
- Forecast demand, bookings, and margin; develop depreciation and buyback models.
- Collaborate with engineering, supply chain, service, and finance to maximize lifecycle value.
Skills
Education
Tools
Job description
Department: Customer Solutions & Innovation (CS&I)
Reports To: Director of Global Marketing, Aftermarket
Location: Beverly, MA (Onsite or Hybrid)
Travel: Up to 20%
The Sr. Service Product Marketing Manager - Used Tools & Legacy Platforms owns the global lifecycle and commercialization strategy for Axcelis’ mature and end-of-life ion implantation platforms. This role drives sustainable aftermarket revenue, margin, and customer retention by shaping end-of-life strategies, parts obsolescence mitigation, used tool programs, and lifecycle value propositions.
Acting as a strategic partner across engineering, service, supply chain, sales, and finance, the role ensures legacy platforms remain competitive, supportable, and economically attractive throughout their lifecycle. This is a mid-senior manager role requiring strong commercial judgment, cross-functional leadership, and hands-on execution in a global, matrixed environment.
The Service Product Marketing Manager owns the commercial strategy for:
- Pre-owned and used tool programs, including refurbishment, retrofits, and life extensions
- Asset redeployment, trading, and buyback frameworks
- End-of-Life (EOL) and legacy platform support programs
- Parts obsolescence strategy and risk mitigation
- Cost-of-ownership (CoO) and consumables value propositions
- Define the global strategy for the used tool and refurbishment business, including guardrails to minimize cannibalization of new tool sales.
- Establish refurbishment standards, certification criteria, and configuration baselines for resale.
- Develop global pricing frameworks based on configuration, remaining service life, and regional market dynamics.
- Partner with sales and regional account teams to support used tool placements worldwide, including emerging markets.
- Shape positioning, messaging, and value tools (ROI models, performance comparisons) to support commercial execution.
- Monitor global secondary market trends, broker activity, and competitive dynamics.
- Develop ROI and customer lifetime value models that quantify the benefits of lifecycle extensions, upgrades, and refurbishments.
- Define and manage cost-of-ownership and consumables value propositions to improve customer economics and tool competitiveness.
- Identify opportunities to extend tool productivity and maintain profitability and serviceability.
- Define and execute global EOL and legacy platform roadmaps aligned with customer needs and business objectives.
- Establish structured phase-out frameworks, including last-time-buy strategies, inventory risk mitigation, and customer transition planning.
- Lead cross-functional governance for EOL programs across engineering, supply chain, service, quality, and sales.
- Develop customer-facing life-cycle strategies, including retirement planning, upgrade paths, and replacement campaigns.
- Owns customer communication strategy for platform retirement and transition.
- Own and evolve the global strategy for managing critical parts obsolescence across electrical, motion, RF, vacuum, and control systems.
- Partner with supply chain and engineering to identify high-risk components and define mitigation plans.
- Represent CS&I in design reviews to ensure obsolescence risks and service revenue impacts are addressed proactively.
- Define pricing, margin, and availability strategies for constrained or high-risk components.
- Represent CS&I in NPI, design reviews, and Design-for-X initiatives.
- Advocate for serviceability, upgradeability, digital enablement, and long-term lifecycle value in new platform designs.
- Ensure lessons learned from legacy platforms influence future product decisions.
- Lead competitive benchmarking of aftermarket, refurbishment, and used tool offerings.
- Deliver regular market and competitive insights to influence/adjust commercial priorities.
- Forecast used tool demand, bookings, and margin performance.
- Develop and maintain refurbishment cost and pricing models.
- Develop depreciation, valuation, inventory exposure, and buyback models with Finance.
- Identify and prioritize strategic asset acquisitions and sales with regional teams.
- Collaborate closely with:
- Engineering (sustainment, redesign, NPI)
- Supply Chain (LTB, sourcing risk, inventory strategy)
- Service (field support models and readiness)
- Sales and Account Teams
- Finance (margin, inventory, valuation)
- Legal (export compliance and asset transfers)
- Influence outcomes without direct authority in a global, matrixed organization.
- Act as a lifecycle and used-tool subject-matter expert across CS&I.
- Growth and margin performance of used tool and legacy platform programs
- Aftermarket revenue retention on mature and EOL platforms
- Reduction of service risk driven by parts obsolescence
- Customer adoption of lifecycle extension and upgrade offerings
- Bachelor’s degree in engineering (Electrical, Mechanical, Chemical, Materials Science) required
- MBA or advanced business education preferred
- 7-12+ years in semiconductor capital equipment, global services, aftermarket, or product marketing.
- Demonstrated experience across several of the following:
- Tool lifecycle management (EOL, obsolescence, installed base value)
- Used tools, refurbishment, buyback, or redeployment programs
- Installed base analytics and lifecycle economics
- NPI and Design-for-X collaboration
- Cost-of-ownership and consumables optimization
- Strong understanding of wafer fab operations and mature-node manufacturing economics.
- Working knowledge of wafer fab tool architecture (vacuum, motion, RF, controls).
- Understanding of tool productivity, uptime drivers, and service economics.
- Experience with cost-of-ownership and lifecycle value modeling.
- Ability to interpret BOM risk and supplier lifecycle data.
- Familiarity with ERP, CRM, and analytics tools (e.g., Power BI).
- Strong commercial and strategic mindset with a lifecycle monetization focus.
- Effective executive-level communication and customer-facing presence.
- Analytical and comfortable with data-driven decision making.
- Ability to operate effectively in ambiguous, cyclical market conditions.
- Strategic thinkers who can translate direction into execution through others.
The ideal candidate is a lifecycle-focused product marketing leader who understands that customer and business value extend well beyond initial tool shipment. They are comfortable setting direction, aligning stakeholders, and enabling execution across functions. They balance customer risk, engineering constraints, and market dynamics to transform legacy platforms and used tools into sustainable, strategic aftermarket revenue streams.
It is the policy of Axcelis to provide equal opportunity in all areas of employment for all persons free from discrimination based on race, sex, religion, age, color, national origin, disability status, medical condition (including pregnancy), veteran status, sexual orientation, marital status, or any other characteristic protected by federal, state or local law. Axcelis will provide reasonable accommodation necessary to enable a disabled candidate or employee to perform the essential functions of the position, unless the accommodation would create an undue hardship for the Company.
$136,195.60 - $204,293.40
This base salary range reflects the typical compensation for this role across U.S. locations.
Our salary ranges are determined by role and level; individual pay is determined based on multiple factors, including job-related skills, experience, relevant education or training, work location, and internal equity. The range provides the opportunity for growth and progression as you develop within the role.
Base pay is one part of our U.S. total compensation package which includes eligibility in the
Axcelis Team Incentive bonus plan, and comprehensive benefits package (for regular employees working 20+ hours a week).
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