SEO & WordPress Specialist: Destination Pages

Parking Management Company; Tennessee, United States, Northern America, Americas; Hybrid; USD 60,000 - 85,000; Full time

Job summary

Parking Management Company (PMC) seeks an SEO Specialist & WordPress Developer to enhance our consumer parking discovery platform. You will build optimized pages for cities, venues, and destinations, while shaping our organic search strategy and refining our WordPress-based CMS.

Collaborating with Marketing and Product, you will prioritize opportunities based on search demand, inventory, and performance data, driving scalable page development and improved conversions.

Responsibilities

• Build and optimize consumer parking pages for cities, neighborhoods, venues, airports, events, and other high-intent destinations.
• Conduct keyword and search-intent research to identify new page opportunities and determine which markets and destinations should be prioritized.
• Monitor organic search performance, traffic, rankings, engagement, and conversions to understand what is working and where improvements are needed.
• Partner with Marketing and Product to develop SEO strategy, prioritize page development, and identify new opportunities based on search demand, business priorities, parking inventory, and performance data.
• Continuously optimize existing pages to improve search visibility and conversion.
• Help evolve PMC's custom WordPress-based CMS, recommending and implementing improvements that make it easier and faster to build, manage, and scale destination pages.
• Develop reusable page templates, components, and structures that support scalable content creation.
• Maintain strong technical SEO across the site, including site architecture, internal linking, indexing, schema, redirects, page performance, and Core Web Vitals.
• Support ongoing WordPress development, troubleshooting, integrations, and website enhancements.
• Implement and maintain analytics and conversion tracking to accurately measure digital performance.
• Stay current on changes in organic and AI-driven search and recommend how PMC should adapt its digital strategy.

Job description

Parking Management Company (PMC) seeks an SEO Specialist & WordPress Developer to enhance our consumer parking discovery platform. You will build optimized pages for cities, venues, and destinations, while shaping our organic search strategy and refining our WordPress-based CMS.

Collaborating with Marketing and Product, you will prioritize opportunities based on search demand, inventory, and performance data, driving scalable page development and improved conversions.