Web Search and Paid Media Manager

Parking Management Company; Nashville (TN); Remote; USD 60,000 - 90,000; Full time

Job summary

Parking Management Company, LLC is seeking a Web, Search & Paid Media Manager to orchestrate location-based landing pages and SEO across Nashville-area locations. This remote, full-time role emphasizes building pages, researching keywords, crafting SEO-friendly copy, and coordinating with paid media efforts.

The ideal candidate will have proven SEO and website management experience, hands-on WordPress page-building skills, and strong collaboration with freelancers and internal stakeholders.

Qualifications

• Proven experience managing websites and SEO programs.
• Hands-on experience building and editing pages in WordPress or similar CMS.
• Experience planning or managing large-scale location-based landing page programs.
• Experience directing the work of others and coordinating with multiple stakeholders.

Responsibilities

• Build landing pages in PMC’s CMS using templates and requirements.
• Create pages for cities, neighborhoods, destinations, and venues.
• Research relevant keywords and search terms for each location.
• Write concise, SEO-friendly copy for each page.
• Apply on-page SEO, including tags, URLs and alt text.
• Connect relevant locations and dynamic content to pages.
• Perform quality checks before publishing and meet production goals.
• Update pages as locations or priorities change.
• Flag opportunities to streamline CMS workflows.

Skills

SEO management

WordPress CMS

Landing pages

Paid search

Google Ads

Google Analytics 4

Keyword research

Team leadership

Content writing

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

WordPress

CRM systems

Marketing automation

Lead attribution

Google Ads

Google Analytics 4

Google Search Console

Job description

Web, Search & Paid Media Manager

Base Pay: $[minimum]–$[maximum] per year
Job Type: Remote - Full-time
Schedule: Weekday
Status: Non-Exempt

Essential Functions – What You'll Do

• Build landing pages in PMC’s custom WordPress CMS using established templates, components, and content requirements.
• Create pages for cities, neighborhoods and districts, destinations and attractions, sports and entertainment venues, airports, and other parking locations.
• Research relevant keywords and search terms for each location.
• Write concise, useful, SEO-friendly copy for each page.
• Apply on-page SEO, including heading structure, title tags, meta descriptions, URLs, internal links, and image alt text.
• Connect relevant parking locations and dynamic content to each page.
• Perform quality checks before publishing.
• Follow an efficient, repeatable page-production process and meet production goals.
• Update existing pages as locations, details, or priorities change.
• Flag opportunities to make the CMS or page-building workflow more efficient.

What You'll Need

• Demonstrated experience managing websites and SEO programs.
• Hands-on experience building and editing pages in WordPress or a similar CMS.
• Experience planning or managing large-scale or location-based landing page programs.
• Experience directing the work of others, such as freelancers, contractors, or junior team members, and supporting multiple internal stakeholders.
• Proficiency with Google Ads, Google Analytics 4, Google Search Console, and keyword research tools.
• Experience with GEO or related optimization for AI-powered search and answer engines.
• Working knowledge of technical SEO, structured data, and landing page optimization.
• Strong analytical, writing, project management, and communication skills.
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.

Employment is contingent upon successful completion of a background check, conducted after a conditional offer of employment. Background information will be reviewed individually and in accordance with applicable law.

Skills

• Experience with location-based websites, marketplaces, directories, travel, hospitality, parking, or transportation.
• Hands‑on paid search and paid social experience, or a strong interest in growing into paid media ownership.
• Familiarity with CRM systems, lead attribution, and marketing automation.
• Google Ads or Google Analytics certifications.

Physical Requirements

This is a remote position performed in a home or remote office setting. The role requires prolonged periods of sitting, frequent use of a computer, keyboard, and mouse, and consistent visual and auditory engagement with digital communication tools.

Employees must be able to communicate effectively via written and verbal channels and manage multiple systems simultaneously. Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions of this role

Benefits

Benefits are available after the applicable 11-month measurement period, in accordance with PMC's eligibility requirements and applicable plan terms.

Fair Chance Hiring

PMC considers qualified applicants with arrest or conviction records in accordance with applicable law, including the California Fair Chance Act and, where applicable, the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the San Francisco Fair Chance Ordinance. Criminal-history inquiries and checks occur after a conditional offer unless otherwise permitted or required by law.

For positions covered by the Los Angeles County Fair Chance Ordinance for Employers, material duties PMC reasonably believes may have a direct, adverse, and negative relationship to certain criminal history include safely operating guests’ vehicles; safeguarding keys, vehicles, and guest property; and interacting safely with guests and coworkers.

Equal Employment Opportunity & Reasonable Accommodation

Parking Management Company is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and associates and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable federal, state, or local law. All employment decisions are based on job-related qualifications, merit, and business needs.

PMC provides reasonable accommodations during the application process and employment as required by law. Contact [[e-mail]] to request an accommodation. Requests do not require a particular form or specific terminology.