SEO & Website Optimization Specialist

Legal Associations Management, Inc.; Dothan (AL); Hybrid; USD 50,000 - 70,000; Full time

Benefits offered by this job

Paid Time Off (PTO)

Health Insurance

Disability Insurance

Paid Family & Medical Leave

Job summary

A professional services company in Dothan, Alabama seeks a Site Health + SEO Specialist to enhance website performance and visibility. This full-time role involves improving search rankings, addressing SEO issues, and performing routine WordPress maintenance. Candidates must have at least 2 years of SEO experience and proficiency in tools like Semrush, Google Analytics, and WordPress. The position allows remote work if outside a 45-minute drive from Dothan, promoting a casual and collaborative team environment.

Qualifications

• 2+ years of experience in SEO with Google Analytics and Google Search Console.
• Ability to translate data insights into SEO improvements.
• Familiarity with on-page SEO and technical SEO fundamentals.

Responsibilities

• Improve search rankings through ongoing keyword research.
• Identify and fix technical SEO issues impacting performance.
• Monitor SEO health scores and take action to enhance site performance.

Skills

SEO expertise

Data analysis

WordPress knowledge

Technical SEO

Google Analytics

Keyword research

Tools

Semrush

Google Search Console

ClickUp

Job description

About LAM

Legal Associations Management (LAM) is a service and technology company that manages and supports multiple professional associations. We use proven systems and processes to ease operational burdens for our clients. Our team leverages technology and data to help associations grow,retainmembers, andidentifynew opportunities for business growth.

Our work environment is casual, fast-paced, and collaborative. Team members are to grow personally and professionally, take initiative, and value clear communication.We’relooking for someone who is goal-driven, action-oriented, and ready to contribute to a team that pushes limits every day.

Role Overview

As the Site Health + SEO Specialist,you’llfocus on the performance, stability, and visibility of our websites. Your work will reduce technical issues, support team productivity, and improve search rankings through proactive maintenance, analytics tracking, and targeted SEO tasks.

Key Responsibilities

• Improve search rankings through ongoing keyword research andSemrushanalysis
• Identifyand fix technical SEO issues that affect visibility and performance
• Review and improve content based on gaps, ranking opportunities, and user intent
• Monitor SEO health scores andtake action to raiseoverall site performance
• Update plugins and complete basic WordPress maintenance
• Track changes in rankings and site metrics to guide next steps
• Maintain clean site structures that support long-term growth

Requirements

• 2+ years of experience in SEO with hands-onSemrushuse
• Ability to translate data insights into clear SEO improvements
• Working knowledge of WordPress, including plugin updates and routine maintenance
• Familiarity with keyword research, on-page SEO, and basic technical SEO
• Ability toidentifyissues andtake actionwithout waiting for direction
• Experience with Google Search Console and Google Analytics

Preferred

• Basic knowledge of HTML or site speed optimization
• Comfortworkingwith Oxygen Builder
• Familiarity withClickUp
• Experience supporting content teams with SEO recommendations
• Knowledge of accessibility standards

Reporting Line

Reports to the Technology Program Manager and works closely with the lead Web Developer and the UX/UI Designer.

Job Location & Work Hours

This is a full-time position with theoptionto work remotely ifyou are located outside a 45-minute drive from Dothan, AL.

Candidates within a 45-minute drive willbe requiredto work in-office.

Local team members may work remotely one day per week, depending on team needs and role requirements.

Hours

Monday to Friday: 8:00 AM – 5:00 PM CT

Benefits

• Paid Time Off (PTO):
  • 80 hoursper year
  • Increases to120 hoursafter 3 years
  • Increases to144 hoursafter 5 years
• Sick Days: 5 days per year
• Holiday Time Off: 10 paid holidays per year
  • New Year’s Day
  • Martin Luther King Jr. Day
  • Memorial Day
  • Juneteenth
  • July 4th
  • Labor Day
  • Thanksgiving
  • Friday after Thanksgiving
  • Christmas Eve (half-day)
  • Christmas Day
  • Day after Christmas
• Paid Family & Medical Leave: 4 weeks of paid FMLA leave
• Health Insurance:
  • BCBS plans available
    • LAM covers 50% of the cost for individual plans
• Dental & Vision Insurance: 2 plans each (not company-covered)
• Disability Insurance: Short- and long-term coverage fully paid by LAM
• Accidental Life Insurance: $20,000 policy provided by LAM

We are looking to fill this position as soon as possible, with an ideal start date in January.

LAM supports professional growth and provides opportunities for advancement. We are an Equal Opportunity Employer and are committed to creating an inclusive workplace.