SEO Strategist, Content

Razorfish; New York (NY); On-site; USD 59,000 - 91,000; Full time

Job summary

Razorfish is looking for an SEO Strategist, Content to oversee SEO strategies and create impactful content. You will be part of a dynamic team, focusing on optimizing brand websites to achieve high visibility in search engines and AI platforms. The position involves writing expertise, technical SEO know-how, and collaboration with cross-functional teams, providing a unique opportunity to shape brand presence online.

Benefits

Paid Family Care

Monetary assistance for Adoption, Surrogacy, and Fertility

Tuition Assistance

Flexible working arrangements

Qualifications

• 3+ years of experience in writing long-form copy.
• Basic knowledge of SEO core tenets required.
• Experience with research tools such as Google Search Console, Moz, SEMRush is a plus.

Responsibilities

• Develop long-form articles to rank in search results.
• Execute SEO strategies and perform site audits.
• Collaborate with teams to generate insights and reports.

Skills

Writing long-form content

SEO best practices

Communication skills

Education

Bachelor’s degree in related field

Tools

Google Analytics

SEO tools

Job description

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Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

As an SEO Strategist, you function as a key member of the SEO team and are responsible for overseeing the translation of SEO strategies into final recommendations based on the client’s campaign goals and objectives. This specific role will be expected to understand the basic tenets of SEO and have a strong expertise in writing long-form content for brand websites. You must understand how to adapt to a client’s brand voice and know how to structure website content so that it can rank well in traditional search results and be cited in AI Search all while following SEO best practices.

Responsibilities

Primary Responsibilities:

• Developing long-form articles intended to help brand websites rank in search results and be cited in AI search.
• Developing brand content for product pages, including, but not limited to, metadata, on-page copy and alt text.
• Understanding technical and SEO best practices
• Executing basic content and technical SEO strategies; may include developing and performing detailed site audits to identify issues and ensure site is properly optimized for search engine visibility, editing documentation delivered internally or externally by the SEO department and maintaining internal technical/content resources such as checklists and style guides, and/or crafting keyword lists.
• Understanding clients’ overarching marketing objectives, how digital fits/complements their goals.
• Collaborating with team leaders to produce ongoing thought capital.
• Monitoring results and producing insights for clients on performance of content optimizations.
  
  

People/Team

• Participates in internal training to develop subject matter competency.
• Participates in development of case studies and thought leadership
• Participates in training and learning opportunities to develop competency in digital marketing
• Participates in training to grow skills in topics such as professional communication, client advocacy and how to convey insights.
• Engages in team discussions to share learnings, best practices, case studies, insights, and POVs with the greater SEO team.
  
  

Client Stewardship

• Supports main point-of-contact for day-to-day SEO programs (internal and external).
• Provides strategy/technical/content findings to internal SEO lead; prepares routine/ad-hoc reports for clients and internal customers.
• Cultivates partner relationships that are strategic; helps drive client business.
• Supports content lead with article/topic briefs
  
  

Qualifications

• 3+ years of experience in writing long-form copy or a journalistic field.
• Basic knowledge of the core tenets of SEO.
• Bachelor’s degree in related field or equivalent work experience. Journalism, English or Communications degree (or equivalent) preferred.
• Knowledge or experience of SEO tools such as Conductor, BrightEdge, Search Metrics is preferred but not required.
• Preferred experience and knowledge necessary to service an account in the CPG industry.
• Experience and use of third-party research tools and developed the ability to field questions/offer advice regarding developing SEO content/technical strategies such as Google Search Console, Moz, SEMRush, etc.
• Experience and use of website analytics tools such as Google Analytics, Omniture, etc. is preferred but not required.
• Has shown the ability to work independently with minimal supervision.
• Exceptional verbal/written communication skills.
• Working knowledge of front-end development not required but preferred.
• Travel may be required.
  
  

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
  
  

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $ 59,850- $90,620. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/31/25.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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