SEO Specialist - iGaming

iGamingBar; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

A dynamic international company is seeking an experienced SEO Specialist to run projects for clients in the iGaming sector. The role involves promoting products, conducting audits, and collaborating with various internal teams to drive success in Western markets. The position offers competitive benefits and remote work options.

Benefits

Competitive salary

Opportunity to work remotely

Flexible schedule

Paid sick leaves and State Holidays

Compensation for educational courses

17 paid vacation days

Additional paid days for personal dates

Qualifications

• At least 3 years of experience as an SEO Specialist.
• Experience in iGaming niche with product websites.
• Intermediate English level.

Responsibilities

• Promote core products to Western markets.
• Conduct SEO audits and create technical specifications.
• Monitor effectiveness of activities against KPIs.

Skills

SEO

Link Building

Competitor Analysis

Technical SEO

On-Page Optimization

Tools

Ahrefs

Screaming Frog

Job description

About us:

Kraken Leads thrives as a dynamic international company specializing in attracting and monetizing traffic within the fiercely competitive entertainment sector. With a track record of over a thousand projects, our team is unstoppably driving innovation, growth, and continuous support.

We are currently looking for an experienced and goal-orientedSEO, who will be running one of our client's projects.

Key responsibilities:

• Promotion of core products and satellites to Western markets.
• ConductingSEO audits and creatingtechnical specifications to eliminate errors.
• Create anchor lists and terms of reference for link builders and check their implementation.
• Searching for new entry points and creating pages for the necessary clusters.
• Monitoring the effectiveness of activities, reporting and analyzing the achievement of KPIs.
• Interaction with in-house teams (designers, developers, content managers, link builders).
• AdaptSEO strategies to current algorithm changes.

What you need to succeed:

• At least3 yearsof experience as an SEO Specialist.
• Experience in theiGaming nichewith product websites and their branded satellites, including promotion to Western markets (Tier 1, Tier 2).
• Work with JS websites: knowledge of the specifics of working with websites on NextJs, Angular, React orNodejs.
• On-Page optimization: a deep understanding of ranking factors and technical SEO audits.
• Activities with the structure: creation of new pages for keyword clusters.
• Off-Page optimization: experience with link-building strategies (outreach, crowd).
• Competitor analysis: the ability to conduct on-page/off-page competitor analysis and apply the results in your work.
• SEO tools: confident user of Ahrefs, Screaming SEO Frog (or Netpeak Spider) and other similar tools.
• Semantics collection: collecting and clustering key queries, forming technical specifications for writing or updating content and creating meta tags.
• Website adaptation: the ability to adapt websites to changes in Google algorithms (Google Updates).
• English level: Intermediate and above.

Our benefits:

• Competitive salary;
• Opportunity to work remotely;
• Flexible schedule (starting from 8 to 11 am CET, 8-hour workday);
• Paid sick leaves and State Holidays;
• Compensation for the educational courses and activities;
• 17 paid vacation working days;
• Additional paid days for special personal dates.