SEO Specialist

Cherry Bekaert LLP; Charlotte (NC); Remote; USD 48,000 - 75,000; Full time

Job summary

Cherry Bekaert LLP is seeking an SEO Specialist to drive organic growth through improving SEO strategies and performance. This role involves keyword research, technical SEO audits, and collaboration with marketing teams to ensure best practices. Candidates should have a strong background in SEO fundamentals and experience with relevant tools.

Benefits

Flexible work environment

Competitive compensation packages

Comprehensive benefits program

Opportunities for professional development

Annual bonus

Paid Time Off

Qualifications

• 2–3+ years of hands-on SEO experience.
• Strong understanding of SEO fundamentals including on-page and technical SEO.
• Excellent written and verbal communication skills.

Responsibilities

• Support the SEO Manager in refining SEO strategies.
• Conduct keyword research and competitive analysis.
• Monitor keyword performance and recommend updates.

Skills

Analytical skills

Communication

SEO fundamentals

Data interpretation

Collaboration

Technical SEO

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

SEMrush

Google Search Console

Conductor

Screaming Frog

Job description

Ranked among the largest accounting and consulting firms in the country and consistently recognized as a Great Place to Work , Cherry Bekaert delivers innovative advisory, assurance and tax services to our clients. We are proud to foster a collaborative environment focused on enabling your career growth and continuous professional development. Our Marketing Department team is looking for a SEO Specialist. The SEO Specialist will have the opportunity to work remotely from within the United States.

Are you passionate about driving organic growth and turning data into strategic action? Join Cherry Bekaert’s growing marketing team as our new SEO Specialist!

The SEO Specialist will support the execution of Cherry Bekaert’s SEO strategy by optimizing website content, conducting keyword and competitive research, improving technical SEO performance, and managing local SEO initiatives. This is a fantastic opportunity for someone who thrives on analysis, collaboration, staying ahead of ever-changing search engine trends, and is ready to make a measurable impact at a respected, growth-focused firm.

As a SEO Specialist, you will:

• Support the SEO Manager in developing and refining SEO strategies to improve organic visibility, rankings, and lead generation
• Conduct keyword research and competitive analysis using SEMrush, Conductor, and Google tools to identify high-impact opportunities
• Monitor keyword performance across different journey stages and recommend updates based on volume, competitiveness, and user intent
• Stay informed about industry trends, search engine algorithm updates, AI influences and emerging SEO technologies to help guide strategic direction to innovate our SEO efforts
• Optimize on-page elements including meta titles, descriptions, header tags, image optimization, URL structure and internal linking
• Collaborate with the Go-to-Market and Content teams to ensure SEO best practices are followed during content creation and updates
• Assist with technical SEO audits using tools like Screaming Frog, SEMrush Site Audit, and Google Search Console to identify and resolve technical issues (e.g., crawl errors, redirects, broken links)
• Work with Web Developer to implement SEO improvements (e.g., site structure, speed)
• Manage and optimize Google Business Profiles and location-based listings to boost visibility in local search results
• Assist in identifying opportunities for acquiring high-quality backlinks
• Assist with tracking and analyzing SEO performance using Google Analytics, Search Console, Looker Studio, and SEMrush
• Assist with monthly and ad hoc SEO reporting
• Work closely with the SEO Manager, content creators, web developers, and marketing stakeholders to align SEO efforts with broader digital strategies
• Communicate complex SEO recommendations clearly and constructively to both technical and non-technical team members

What you bring to the role:

• 2–3+ years of hands-on SEO experience
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Strong understanding of SEO fundamentals: on-page, off-page, and technical SEO best practices
• Proficiency with tools including Google Analytics, Search Console, SEMrush, Conductor, and Screaming Frog
• Experience with CMS platforms (Optimizely is a plus)
• Strong analytical skills and ability to translate data into actionable insights
• Excellent written and verbal communication skills
• Highly organized and detail-oriented, with the ability to manage multiple priorities
• A strong desire to continuously learn and innovate within the SEO space
• Experience working with B2B or professional services websites
• Understanding of UX principles as they relate to SEO

What you can expect from us:

• Our shared values that foster inclusion and belonging including uncompromising integrity, collaboration, trust,and mutual respect
• The opportunity to innovate and do work that motivates and engages you
• A collaborative environment focused on enabling you to further your career growth and continuous professional development
• Competitive compensation and a total rewards package that focuses on all aspects of your wellbeing
• Flexibility to do impactful work and the time to enjoy your life outside of work
• Opportunities to connect and learn from professionals from different backgrounds and with different cultures

Cherry Bekaert cares about our people. We offer competitive compensation packages based on performance that recognize the value our people bring to our clients and our Firm. The salary range for this position is included below. Individual salaries within this range are determined by a variety of factors including but not limited to the role, function and associated responsibilities, a candidate’s work experience, education, knowledge, skills, and geographic location. In addition, we offer a comprehensive, high-quality benefits program which includes annual bonus, medical, dental, and vision care; disability and life insurance; generous Paid Time Off; retirement plans; Paid Care Leave; and other programs that are dedicated to enhancing your personal and work life and providing you and your family with a measure of financial protection.

Pay Range:

$48,450 to $75,000

About Cherry Bekaert

Cherry Bekaert, ranked among the largest assurance, tax and advisory firms in the U.S., serves clients across industries in all 50 U.S. states and internationally. For more details, visit https://www.cbh.com/disclosure/

Cherry Bekaert provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, citizenship status, protected veteran status, disability status, or any other category protected by applicable federal, state or local laws. https://careers.cbh.com/legal-disclosures/ contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws.

This role is expected to accept applications for at least five calendar days and may continue to be posted until a qualified applicant is selected or the position has been cancelled.

Candidates must demonstrate eligibility to work in the United States.Cherry Bekaert will not provideworksponsorship for this position.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.