SEO Specialist/Content Writer

Inclusively Remote; United States; Teletrabalho; USD 40 000 - 65 000; Tempo integral

Resumo da oferta

Cannabis Creative Group is seeking a Content Writer who loves long-form writing and can also produce punchy short-form copy for campaigns. You’ll craft blogs, guides, and website pages that educate readers, build client authority, and rank in search.

You’ll also write ad copy for paid search and social campaigns, with SEO basics and the opportunity to deepen skills. This remote role is contract-to-hire, 20–30 hours weekly, starting immediately, with potential to go permanent.

Qualificações

• 2+ years of professional content writing experience.
• Portfolio with long-form samples (blogs, articles, or website content).
• Experience writing short-form or ad copy.
• Strong research skills and the ability to write clearly about new or technical topics.
• Working knowledge of SEO fundamentals: keywords, on-page optimization, and meta tags.
• Interest in building deeper SEO skills.
• Excellent grammar, self-editing, and attention to detail.
• Strong time management and comfort taking feedback.
• Availability for 20-30 hours per week and the ability to start immediately.

Responsabilidades

• Research and write blog posts, articles, guides, and other long-form content for client brands.
• Write and refresh website pages, including service, product, location, and landing pages.
• Turn keyword research and briefs into well-structured, readable content that ranks.
• Pitch content ideas and help plan editorial calendars that attract and convert customers.
• Update and optimize existing content to improve performance.
• Write meta titles, meta descriptions, and headers.
• Adapt tone and voice to each client’s brand and audience.
• Write ad copy for paid search, paid social, and display campaigns.
• Write headline and copy variations for testing.
• Support email, social, and promotional copy as needed.
• Conduct keyword research to guide new content and improve existing pages.
• Learn and support technical SEO audits and competitive analysis.
• Track content performance using tools like Google Analytics, Search Console, and Moz (or similar).
• Collaborate with strategists, designers, and account managers.
• Write within the advertising and compliance limits of the cannabis and CBD industry.
• Meet deadlines across multiple clients at once.

Conhecimentos

Content writing

Long-form writing

SEO fundamentals

Editing & grammar

Time management

Research skills

Adapt tone/voice

Remote work

WordPress basics

Cannabis content

Ferramentas

Google Analytics

Google Search Console

Moz

Semrush

Screaming Frog

WordPress

HTML basics

Descrição da oferta de emprego

Cannabis Creative Group (CCG) is an award-winning digital marketing agency specializing in cannabis and CBD. Headquartered in the Boston area, we partner with clients in 22+ U.S. states, Canada, Mexico, and Europe, including publicly traded cannabis companies, multi-state operators, hemp and THC brands, and ancillary businesses. Our goal is to help clients expand their market share and grow their business through creative digital marketing campaigns.

We’re a close-knit team of 24, which means your work gets seen, your ideas get heard, and you’ll have real influence on how our clients show up online. CCG has been ranked one of the top 25 cannabis digital marketing agencies in the U.S. by Strain Insider, won a 2020 Hermes Creative Award for BFF Hemp CBD e-commerce web design and development, and received a 2021 Web Marketing Association award for Advertising Online for a CBD consumer brand.

The Role

We’re looking for a Content Writer who loves long-form writing and can also turn out punchy short-form copy when a campaign calls for it. Most of your time will go to blogs, articles, guides, and website pages that educate readers, build client authority, and rank in search.

You’ll also write ad copy for paid search and social campaigns.

You should be comfortable with SEO basics and eager to go deeper. As you grow in the role, you’ll take on more SEO work such as keyword research, content optimization, and site audits.

This is a contract-to-hire position at 20-30 hours per week, starting immediately, with the opportunity to convert to a permanent role.

What You’ll Do

Content Writing

• Research and write blog posts, articles, guides, and other long-form content for a range of client brands
• Write and refresh website pages, including service, product, location, and landing pages
• Turn keyword research and briefs into well-structured, readable content that ranks
• Pitch content ideas and help plan editorial calendars that attract and convert customers
• Update and optimize existing content to improve performance
• Write meta titles, meta descriptions, and headers
• Adapt tone and voice to each client’s brand and audience

Short-Form & Ad Copy

• Write ad copy for paid search, paid social, and display campaigns
• Write headline and copy variations for testing
• Support email, social, and promotional copy as needed

SEO

• Conduct keyword research to guide new content and improve existing pages
• Learn and support technical SEO audits and competitive analysis
• Track content performance using tools like Google Analytics, Search Console, and Moz (or similar)

Across All Work

• Collaborate with strategists, designers, and account managers
• Write within the advertising and compliance limits of the cannabis and CBD industry
• Meet deadlines across multiple clients at once

What We’re Looking For

Required

• 2+ years of professional content writing experience (agency experience a plus)
• A portfolio with strong long-form samples, such as blog posts, articles, or website content
• Experience writing short-form or ad copy
• Strong research skills and the ability to write clearly about new or technical topics
• Working knowledge of SEO fundamentals: keywords, on-page optimization, and meta tags
• Interest in building deeper SEO skills
• Excellent grammar, self-editing, and attention to detail
• Strong time management and comfort taking feedback
• Availability for 20-30 hours per week and the ability to start immediately

Nice to Have

• Experience with SEO tools (Moz, Semrush, Screaming Frog, or similar)
• Experience with Google Analytics and Google Search Console
• Experience writing for paid search or paid social campaigns
• Familiarity with WordPress or other content management systems; basic HTML
• Experience writing for cannabis, CBD, or other regulated industries

Position Details

• Type: Contract-to-hire
• Hours: 20-30 hours per week
• Start date: Immediately
• Location: Remote