SEO Specialist

inSegment, Inc.; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

inSegment is a full-service digital marketing and advertising agency based in Boston, focused on delivering quantifiable, high-impact marketing results through strategy, creativity, and engineering. We are seeking an SEO specialist to optimize content, perform keyword research, and analyze site structure to boost organic performance.

You will manage content development, execute link-building campaigns, monitor analytics, and implement XML sitemaps and webmaster tools.

Qualifications

• 5+ years of experience in SEO.
• Experience with popular keyword tools (Google, WordTracker, etc.).
• Experience working with CMS environments.
• Knowledge of HTML/CSS and website administration.
• Proficient in MS Excel, PowerPoint, and Word.
• Experience with Google Analytics.
• Ability to create easy-to-read reports relaying complex data sets.
• Strong analytical, organizational, and project management skills.

Responsibilities

• Perform keyword research to optimize content and uncover new opportunities.
• Provide SEO analysis and recommendations for website structure.
• Execute and manage content development strategies.
• Develop and implement link building campaigns.
• Monitor web analytics dashboards and reports to recommend SEO strategies.
• Implement and administer search engine programs like XML sitemaps and webmaster tools.
• Monitor search performance across major channels to improve rankings.

Skills

Analytical skills

Organizational skills

Project management

Reporting

Tools

Google Analytics

HTML/CSS

CMS platforms

Keyword tools

Job description

Responsibilities

• Perform keyword research to optimize content and uncover new opportunities
• Provide SEO analysis and recommendations for website structure
• Execute and manage content development strategies
• Develop and implement link building campaigns
• Monitor web analytics dashboards and reports to recommend SEO strategies
• Implement and administer search engine programs like XML sitemaps and webmaster tools
• Monitor search performance across major channels to improve rankings

Requirements

• 5+ years of experience in SEO
• Experience with popular keyword tools (Google, WordTracker, etc.)
• Experience working with CMS environments
• Knowledge of HTML/CSS and website administration
• High-level proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using Google Analytics
• Ability to create easy-to-read reports relaying complex data sets
• Strong analytical, organizational, and project management skills

About the Company

inSegment is a full-service digital marketing and advertising agency based in Boston, focused on delivering quantifiable, high-impact marketing results through strategy, creativity, and engineering.