SEO Specialist

Willow South Inc.; Pittsburgh (Allegheny County); Hybrid; USD 35,000 - 47,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Tuition reimbursement

Online learning platforms

Job summary

Willow South Inc. in Pittsburgh, PA seeks an SEO Specialist for full-time employment. You will develop and execute SEO strategies to boost rankings and organic traffic, perform targeted keyword research, and optimize content with analytics-driven adjustments.

You will collaborate with the marketing team, monitor performance, and stay ahead of industry trends. A bachelor’s degree in marketing or related field is required, with hands-on experience in Google Analytics and SEMrush.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Experience with SEO tools like Google Analytics and SEMrush is required.
• Strong analytical skills and a passion for digital marketing.
• Proven ability to develop and execute SEO strategies.

Responsibilities

• Develop and implement SEO strategies to improve rankings and organic traffic.
• Conduct keyword research to identify content opportunities.
• Create and edit content to meet SEO best practices and engage audiences.
• Monitor website performance using analytics and adjust strategies accordingly.
• Stay updated on SEO trends, algorithm changes, and best practices.
• Collaborate with the marketing team to integrate SEO with campaigns.

Skills

Keyword research

On-page optimization

Off-page optimization

Content strategy

Analytics

Data-driven decisions

Digital marketing

Proactive

Education

Bachelor's degree in Marketing/Communications/related field

Tools

Google Analytics

SEMrush

Google Search Console

Job description

Willow South Inc. seeks an SEO Specialist in Pittsburgh, PA, for full-time employment. The role involves optimizing websites to improve search engine rankings and drive organic traffic. The salary range is $35,000 to $47,237, with benefits to be discussed during the hiring process.

The SEO Specialist will conduct keyword research, on-page and off-page optimization, and content strategy. They will analyze website performance, track metrics, and implement SEO best practices. The role requires a proactive approach and attention to detail.

The SEO Specialist will work with the marketing team in a collaborative environment. The office is located in Pittsburgh, PA, with opportunities for remote work to be discussed. The team is passionate about digital marketing and continuous learning.

The salary range for this position is $35,000 to $47,237 per year, providing a competitive compensation package. Employees can expect a comprehensive benefits package that includes health insurance, which covers medical, dental, and vision care, as well as a retirement plan with employer matching contributions. Additionally, there are opportunities for professional development, such as tuition reimbursement for further education or certifications, and access to online learning platforms. The exact benefits and any additional perks will be detailed during the hiring process to ensure transparency and clarity for all candidates.

The ideal candidate will have a bachelor's degree in marketing, communications, or a related field. Experience with SEO tools like Google Analytics and SEMrush is required. Strong analytical skills and a passion for digital marketing are essential.

• health insurance, which covers medical, dental, and vision care
• retirement plan with employer matching contributions
• tuition reimbursement for further education or certifications
• access to online learning platforms

• Develop and implement SEO strategies to improve website rankings and organic traffic.
• Conduct keyword research to identify opportunities for content optimization.
• Create and edit website content to meet SEO best practices and engage target audiences.
• Monitor website performance using analytics tools to track progress and make data-driven decisions.
• Stay up-to-date with industry trends, algorithm changes, and best practices in SEO.
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as an SEO Specialist or in a similar role.
• Strong understanding of SEO principles, including on-page and off-page optimization.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, and SEMrush.
• Excellent written and verbal communication skills, with the ability to present findings to stakeholders.