SEO Specialist

All Companies; Houston (TX); On-site; CAD 60,000 - 80,000; Full time

Job summary

ICT is seeking an experienced SEO professional for a six-month contract to audit our website and develop a prioritized improvement plan. You will perform keyword and competitor research, enhance on-page and technical SEO, and boost local search in Canada and the U.S., including Houston.

Youbll monitor performance with GA and GSC and report progress to stakeholders. This role requires independent work, strong analytical skills, and the ability to translate data into actionable content and site

Qualifications

• Proven SEO and digital marketing experience.
• Demonstrated ability to improve organic search performance.
• Strong knowledge of technical and on-page SEO.
• Experience with GA and GSC.
• Experience with keyword research and competitive analysis.
• Ability to work independently and prioritize impact.
• Excellent communication with technical and non-technical stakeholders.

Responsibilities

• Conduct an SEO audit of ICT's website and identify issues affecting search rankings.
• Develop and implement a prioritized SEO improvement plan.
• Conduct keyword and competitor research for ICT's key services and markets.
• Improve on-page SEO, including page titles, descriptions, headings, content, and internal linking.
• Identify and help resolve technical SEO issues related to indexing, site structure, performance, and search-engine accessibility.
• Recommend improvements or new website content to strengthen organic search performance.
• Improve local and geographic search visibility in priority Canadian and U.S. markets, including Houston, Texas.
• Monitor performance using Google Analytics, Google Search Console, and other SEO tools.
• Provide regular updates on results, priorities, and recommendations.
• Document ongoing SEO recommendations and best practices for continued use after the contract

Skills

SEO

Digital marketing

Analytics

Keyword research

Competitor analysis

Technical SEO

On-page SEO

Stakeholder communication

Independent worker

Tools

Google Analytics

Google Search Console

SEO auditing tools

Content management system

Job description

Key Responsibilities

• Conduct an SEO audit of ICT's website and identify issues affecting search rankings.
• Develop and implement a prioritized SEO improvement plan.
• Conduct keyword and competitor research for ICT's key services and markets.
• Improve on-page SEO, including page titles, descriptions, headings, content, and internal linking.
• Identify and help resolve technical SEO issues related to indexing, site structure, performance, and search-engine accessibility.
• Recommend improvements or new website content to strengthen organic search performance.
• Improve local and geographic search visibility in priority Canadian and U.S. markets, including Houston, Texas.
• Monitor performance using Google Analytics, Google Search Console, and other SEO tools.
• Provide regular updates on results, priorities, and recommendations.
• Document ongoing SEO recommendations and best practices for continued use after the contract

Qualifications

• Previous professional experience in SEO, digital marketing, website optimization, or related field.
• Demonstrated experience improving website organic search performance.
• Strong understanding of technical and on-page SEO.
• Experience with Google Analytics and Google Search Console.
• Experience with keyword research, competitor analysis, and SEO auditing tools.
• Strong analytical and problem-solving skills.
• Ability to work independently and prioritize work based on business impact.
• Strong communication skills and ability to work with technical and non-technical stakeholders.
• Experience with B2B, construction, industrial, engineering, or manufacturing organizations is considered an asset.

What Success Looks Like

By the end of the six-month contract, ICT should have:

• Improved organic search visibility in priority markets.
• Resolved key technical and on-page SEO issues.
• Improved website content and keyword targeting.
• Clear reporting on SEO performance and progress.
• A documented strategy for maintaining and continuing SEO improvements.