SEO Specialist

L2T; Evanston (IL); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work environment in Evanston

PTO & paid holidays

Benefits package

Career growth opportunities

Summer Fridays

Job summary

L2T, a fast-growing automotive digital marketing company, seeks an SEO Specialist for a hybrid role in Evanston, IL. You will develop localized SEO and GEO strategies for dealership clients, manage deliverables, and drive client retention through data-driven optimization.

Ideal candidates are analytical, organized, and stay ahead of search trends, AI developments, and best practices. Join a collaborative team focused on growth and learning with strong leadership support.

Qualifications

• Strong understanding of SEO and local SEO best practices.
• Ability to conduct audits and identify optimization opportunities.
• Experience managing multiple priorities and deadlines.
• Strong written and verbal communication skills.

Responsibilities

• Develop and execute SEO/GEO strategies for dealership clients.
• Conduct keyword research, onsite optimization, and local citation management.
• Perform SEO/GEO audits and recommend campaign improvements.
• Maintain client reporting dashboards and deliver ongoing optimization.
• Collaborate with Content, Sales, Customer Success, and SEO teams.

Skills

SEO fundamentals

Local SEO

A/B testing

Analytical thinking

Communication

MS Office

Tools

BrightEdge

Ahrefs

Semrush

Google Analytics

Google Search Console

Yext

Jira

Job description

SEO Specialist

Evanston Hybrid

Join One of the Fastest-Growing Digital Marketing Companies in Automotive

At L2T, we’ve spent the last 20 years helping automotive dealerships grow through innovative digital marketing solutions. Partnering with thousands of dealers nationwide, we specialize in Google, Facebook, Amazon, SEO, and other performance-driven advertising strategies.

Recognized by the Inc. 5000 for seven consecutive years and Crain’s Fast 50 five times, we’re committed to building a culture of growth, collaboration, and continuous learning.

Why Join L2T?

• Hybrid work environment based in Evanston, IL
• Opportunity to work with leading automotive dealerships nationwide
• Collaborative team environment focused on growth and learning
• Exposure to the latest SEO, GEO, and AI search technologies
• Leadership support and professional development opportunities
• 3 weeks PTO, 12 paid holidays, and Summer Fridays
• Comprehensive benefits package
• Career growth within a fast-growing digital marketing company

About the Role

We’re looking for a detail-oriented SEO Specialist to develop and execute localized SEO and GEO strategies for automotive dealership clients. This role is responsible for managing SEO deliverables, identifying optimization opportunities, supporting client success, and contributing to overall client retention and performance.

The ideal candidate is analytical, organized, and eager to stay ahead of search engine trends, AI search developments, and evolving best practices.

What You’ll Do

• Develop and execute SEO/GEO strategies for assigned dealership clients.
• Conduct keyword research, prompt tracking, onsite optimization, and local citation management.
• Perform SEO/GEO audits and recommend opportunities for campaign improvement.
• Respond to client requests accurately and in a timely manner.
• Ensure all assigned clients receive ongoing optimization and reporting throughout the month.
• Upload and maintain SEO work within client-facing reporting dashboards.
• Participate in client calls and support internal teams as an SEO subject matter expert.
• Collaborate with Content, Sales, Customer Success, and SEO team members.
• Create and share SEO insights, industry updates, and educational resources.
• Stay current on search algorithm updates, AI search developments, and industry trends.
• Complete assigned projects while maintaining quality and meeting established deadlines.

What We’re Looking For

Required

• Strong understanding of SEO fundamentals and local SEO best practices.
• Ability to conduct SEO audits and identify optimization opportunities.
• Experience managing multiple priorities and deadlines.
• Strong written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Proficiency with Microsoft Office products.
• Ability to work independently and collaboratively within a team environment.
• Commitment to accuracy, organization, and continuous improvement.

Preferred

• Experience with SEO platforms such as BrightEdge, Ahrefs, or Semrush.
• Experience with Google Analytics and Google Search Console.
• Experience using AI tools to support research, reporting, content development, and process optimization.
• Understanding of automotive SEO and local SEO/GEO strategies.
• Knowledge of Google Business Profile optimization.
• Understanding of generative search platforms and AI search trends.
• Experience with Schema.org markup and structured data implementation.
• Experience using Yext for local listing management.
• Basic HTML, CSS, and website troubleshooting experience.
• Experience with project management tools such as Jira.

Benefits

L2T offers a comprehensive benefits package including:

• Medical, dental, and vision coverage
• Life insurance
• Short and long-term disability
• Paid parental leave
• Employee Assistance Program (EAP)
• 401(k) with company match
• Paid time off and company holidays
  
• Summer Fridays

The posted salary range for this position may be adjusted based on job-related factors permitted by law, such as experience and training, internal pay equity, certifications, market factors, departmental budgets, and responsibility.

L2T strives to maintain a diverse, equitable, and inclusive workforce, ensuring that equal opportunities are extended to all qualified applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, or genetic information.

The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties, and requirements. Additional duties can be assigned as determined.

The above statements are intended to provide a general overview and level of work being performed by this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.

L2T is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.