SEO Specialist

520 DAC Group / Chicago Inc.; Chicago (IL); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Professional growth

Collaborative culture

Job summary

DAC Group is seeking an SEO Specialist to drive organic search performance for global brands. You’ll bring a hands-on mix of technical SEO, keyword research, and content optimization to expand our client reach.

You will apply data-driven insights, collaborate with cross-functional teams, and leverage AI-enabled strategies to enhance search visibility and effectiveness across multiple client campaigns.

Qualifications

• 2–3 years of online marketing experience, preferably in an agency environment.
• In-depth understanding of the search engine ranking process.
• Basic knowledge of HTML, PHP, CSS, JavaScript, and web standards.
• ASP.NET knowledge is a plus.
• Deep experience in keyword research.
• Proven track record of improving search rankings through SEO best practices.
• Experience writing and evaluating copy for SEO purposes.
• Familiar with major SEO tools and analytics platforms.

Responsibilities

• Develop SEO goals based on client KPIs and objectives.
• Perform research to understand target audience, brand, category, and competitive landscape.
• Conduct keyword research to generate relevant lists and themes.
• Carry out technical SEO audits with recommendations (URL structure, Schema, canonicalization, sitemaps, robots.txt).
• Enhance on-page optimization and support off-page tactics to improve domain authority.
• Troubleshoot website errors and report progress to stakeholders.
• Present audits and SEO performance reports to clients and account managers.
• Ensure technical optimization across websites and properties to attract the right visitors.
• Monitor key metrics using analytics tools and stay updated on industry developments.

Skills

Keyword research

HTML basics

SEO tools knowledge

Analytics tools

Copywriting for SEO

Agency experience

Technical SEO

Tools

Google Analytics 4

Google Search Console

BrightEdge

SEMrush

Ahrefs

Screaming Frog

Adobe Analytics

Job description

Move Your Career Forward with DAC as a SEO Specialist

Who We Are

We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

Do you have the enthusiasm to rise to each challenge, the execution to drive outrageous performance, the curiosity to continually expand your knowledge, and the courage to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other. When it comes to search engine optimization, from on page copy to schema you know every word counts—but it all starts with a well-rounded strategy backed by industry expertise. That’s where you come in. As our SEO Specialist, you’ll be our resident expert on all things organic search and AI search. Can you combine technical expertise, strategic insight, and creativity to help brands stand out in a crowded marketplace? Then you may be exactly what we’re looking for to bring our SEO team to the next level.

What You’ll Do

• Develop SEO goals based on the client’s KPI’s and objectives.
• Perform research to gain a better understanding of target audience, brand, category, and competitive landscape.
• Keyword research to generate relevant keyword lists and themes for new and existing programs.
• Carry out full technical SEO audits as required with recommendations for programs including: URL structure, Schema Markup, Navigation Structure, Canonicalization Issues, Contextual links, HTML & XML sitemaps, Robots.txt, Meta data
• Enhance on-page optimization of pages based on keyword research and program goals, as well as off-page tactics including article syndication with respect to domain authority enhancement.
• Website errors and issues are troubleshot and resolved in a timely manner or escalated as necessary.
• Report on project status to Account Manager and client team.
• Support senior SEO and account teammates on client calls with technical campaign information.
• Present audits and SEO performance reports to clients and account managers
• Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience.
• Suggest content improvements with a view to improving organic traction.
• Monitor key metrics using analytics tools (e.g. Google Analytics) to assess opportunities and issues.
• Keep updated on search marketing industry by researching, networking, reading blogs, forums, and new sources.
• Share knowledge of SEO practices and provide a point of view on emerging developments and industry enhancements.
• Demonstrate knowledge of SEO tools

What You Bring

• Minimum of 2-3 years of online marketing experience preferably in an agency environment
• In-depth understanding of the search engine ranking process
• Basic knowledge of HTML, PHP, CSS, JavaScript, and web standards.
• ASP.NET knowledge is a plus
• Deep experience in keyword research
• Proven track record of improving search rankings through application of SEO best practice
• Experience of writing and evaluating copy for SEO purposes
• Demonstrated knowledge of SEO tools (e.g. Google Analytics 4, Google Search Console, Bright Edge, SEMrush, Ahrefs, Adobe Analytics, Screaming Frog, etc)

What You’ll Get

• Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.
• Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.

How We Work

This role requires three in-office days per week. Fully remote work is not available for this position.

DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail]

Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected total compensation range for this position is starting at $65,000 to $80,000.

DAC is a leading international media agency helping brands connect with customers and prospects at every stage of the customer journey, from the enterprise level right down to hyper-local moments since 1972. Recognized by Forrester as one of the world’s most significant growth driving agencies, DAC is passionate about helping businesses build, maintain, and optimize their online presence, leveraging our expertise in

• Reputation Management
• Local Presence Management
• Content Strategy
• Paid Media
• SEO & SEM
• Data Analytics
• Design and UX

DAC’s mission is to drive impactful client results by amplifying brands to their target no matter where they are.