Search Engine Optimization Specialist

DAC; Chicago (IL); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive health benefits

Generous PTO

Retirement saving plans

Opportunities for professional development

Job summary

A performance marketing agency in Chicago is seeking an experienced SEO Specialist to drive organic search results and enhance website performance. This role involves developing SEO strategies, conducting audits, and collaborating with teams to optimize campaign performance. The ideal candidate has a proven track record in online marketing, strong analytical skills, and experience with various SEO tools. Competitive salary and benefits are offered, along with a supportive work environment.

Qualifications

• Minimum of 2–3 years of online marketing experience, preferably in an agency environment.
• In‑depth understanding of the search engine ranking process.
• Proven track record of improving search rankings through the application of SEO best practice.

Responsibilities

• Develop SEO goals based on the client’s KPIs and objectives.
• Conduct keyword research to generate relevant keyword lists.
• Perform technical SEO audits and provide recommendations.

Skills

Online marketing experience

SEO best practices

Search engine ranking process

Copywriting for SEO

SEO tools proficiency

Tools

Google Analytics 4

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Job description

Move Your Career Forward with DAC as a SEO Specialist

We are DAC—a global full‑funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward‑thinking strategies.

Who We Are

Our agency is powered by AI, data, and creative ingenuity. We deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

Do you have the enthusiasm to rise to each challenge, the execution to drive outrageous performance, the curiosity to continually expand your knowledge, and the courage to propose original solutions to perplexing problems? If so, you may have found the perfect opportunity at a performance‑marketing agency like no other.

As our SEO Specialist, you’ll be the resident expert on all things organic search and AI search. Your experience with technical expertise, strategic insight, and creativity will help brands stand out in a crowded marketplace.

What You’ll Do

• Develop SEO goals based on the client’s KPI’s and objectives.
• Perform research to gain a better understanding of target audience, brand, category, and competitive landscape.
• Conduct keyword research to generate relevant keyword lists and themes for new and existing programs.
• Carry out full technical SEO audits as required with recommendations for programs including:
  • URL structure
  • Schema Markup
  • Navigation structure
  • Contextual links
  • HTML & XML sitemaps
  • Robots.txt
• Enhance on‑page optimization of pages based on keyword research and program goals, as well as off‑page tactics, including article syndication to enhance domain authority.
• Troubleshoot and resolve website errors and issues in a timely manner or Escalate as necessary.
• Report on project status to Account Manager and client team.
• Support senior SEO and account teammates on client calls with technical campaign information.
• Present audits and SEO performance reports to clients and account managers.
• Ensure all websites and internet properties under your influence are technically optimized to attract and engage visitors that closely match the agreed target audience profile.
• Suggest content improvements to improve organic traction.
• Monitor key metrics using analytics tools such as Google Analytics to assess opportunities and issues.
• Keep updated on search marketing industry by researching, networking, reading blogs, forums, and new sources.
• Share knowledge of SEO practices and provide a point of view on emerging developments and industry enhancements.
• Demonstrate knowledge of SEO tools.

What You Bring

• Minimum of 2–3 years of online marketing experience, preferably in an agency environment.
• In‑depth understanding of the search engine ranking process.
• Proven track record of improving search rankings through the application of SEO best practice.
• Experience writing and evaluating copy for SEO purposes.
• Demonstrated knowledge of SEO tools, such as Google Analytics 4, Google Search Console, Bright Edge, SEMrush, Ahrefs, Adobe Analytics, Screaming Frog, etc.

What You’ll Get

• Professional Growth: Work with top‑tier clients and cutting‑edge tools in the performance marketing industry.
• Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
• Competitive salary and comprehensive health benefits.
• Generous PTO, wellness initiatives, and parental leave.
• Retirement saving plans.
• Opportunities for continued learning and professional development.
• A supportive, collaborative, and casual work environment.

How We Work

This role requires three in‑office days per week. Fully remote work is not available for this position.

Seniority Level

• Associate

Employment Type

• Full‑time

Job Function

• Marketing and Advertising

Industries

• Marketing Services and Advertising Services

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DAC is an equal‑opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail].

At DAC we celebrate your contributions, provide you with opportunities and choices, and support your total well‑being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work‑life programs, and employee assistance support. Full‑time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract‑specific affordability and organizational requirements. The projected total compensation range for this position is starting at $65,000 to $80,000. The estimate displayed provides the typical salary range for this position and is just one component of DAC’s total compensation package for employees.