SEO / SEM Specialist

Evlo AI; Austin (TX); On-site; USD 95,000 - 130,000; Full time

Job summary

Evlo AI is seeking a hands-on SEO/SEM specialist to own organic and paid search performance, driving qualified traffic and pipeline.

You will blend analytics, content, and engineering to shape keyword strategy and manage Google Ads and Bing campaigns, translating data into actionable decisions for the team.

Qualifications

• 3-6 years of hands-on SEO and SEM experience in tech.
• Proficient with Google Ads, Google Search Console and GA4, and major SEO tools (Ahrefs/Semrush/Moz).
• Strong technical SEO knowledge: crawlability, indexing, site speed, structured data, logs.
• Experience managing six-figure paid search budgets with ROAS/CPA improvements.
• Strong analytical skills with Excel/Sheets, attribution models, and reporting.
• Bachelor’s degree in marketing/communications or equivalent experience.
• Bonus: HTML/CSS, CMS (WordPress/Webflow), Google Ads certs, or SQL.

Responsibilities

• Own the SEO roadmap: run technical audits, fix crawl/indexation, improve site architecture with engineering.
• Manage paid search campaigns across Google Ads and Microsoft Advertising, including bidding and ad tests.
• Conduct keyword and competitive research using Ahrefs, Semrush, or similar tools.
• Build and maintain dashboards in GA4, Looker Studio, or Search Console tracking rankings, CTR, conversions, and CPA.
• Optimize landing pages and on-page elements to improve organic conversion rates.
• Run experiments on ad copy, match types, and bidding strategies; document learnings and scale winners.
• Partner with content and demand-gen teams to align search strategy with campaigns and pipeline targets.

Skills

SEO

Google Ads

GA4

Keyword research

Budget management

Excel/Sheets

Attribution

HTML/CSS

Education

Bachelor's degree in marketing, communications, or related field

Tools

Ahrefs

Semrush

Moz

Looker Studio

Google Analytics

Job description

About The Role

The role owns organic and paid search performance for a well-funded technology company, driving qualified traffic and pipeline through SEO, SEM, and technical site health. This is a hands-on specialist role with real budget authority and direct impact on acquisition numbers.

You will work at the intersection of content, engineering, and analytics — running keyword strategy, managing Google Ads and Bing campaigns, auditing site architecture, and translating search data into decisions the broader marketing team can act on.

Key Responsibilities

• Own the SEO roadmap: run technical audits, fix crawl/indexation issues, and improve site architecture in partnership with engineering
• Manage paid search campaigns across Google Ads and Microsoft Advertising, including keyword bidding, ad copy testing, and budget pacing
• Conduct keyword and competitive research using Ahrefs, Semrush, or similar tools to shape content and PPC priorities
• Build and maintain reporting dashboards in GA4, Looker Studio, or Search Console tracking rankings, CTR, conversions, and blended CPA
• Optimize landing pages and on-page elements (title tags, schema, internal linking) to improve organic conversion rates
• Run structured experiments on ad copy, match types, and bidding strategies; document learnings and scale winners
• Partner with content and demand-gen teams to align search strategy with campaign calendar and pipeline targets

What We Are Looking For

• 3-6 years of hands-on SEO and SEM experience, ideally in B2B or B2C tech
• Deep proficiency with Google Ads, Google Search Console, GA4, and at least one major SEO toolset (Ahrefs, Semrush, Moz)
• Solid understanding of technical SEO: crawlability, indexing, site speed, structured data, and log-file basics
• Experience managing six-figure paid search budgets with demonstrated ROAS or CPA improvements
• Strong analytical skills — comfortable with Excel/Sheets, attribution models, and building reports from raw data
• Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience
• Bonus: HTML/CSS literacy, experience with CMS platforms (WordPress, Webflow), Google Ads certifications, or SQL skills