SEO Lead

Yahoo; Seattle (WA); On-site; USD 160,000 - 215,000; Full time

Job summary

OpenStore is seeking a senior SEO Lead to own the strategy and execution across dozens of DTC brands. You will build a scalable SEO playbook, drive technical and content initiatives, and partner with Engineering and Data Science to grow organic traffic and revenue across many sites.

You will lead a high-impact, senior IC function with potential to build a small team based on demonstrated impact, delivering a first-class SEO program across the portfolio.

Qualifications

• 8+ years of professional experience with escalating impact and responsibility.
• 5+ years of SEO experience at consumer brands, marketplaces or retailers.
• Comfortable working with internal teams and external resources, as the primary facilitator of a multi-threaded strategy.
• Demonstrated experience with technical SEO tools and data analysis to drive growth.

Responsibilities

• Own channel results, actions, roadmap, strategy, and prioritization.
• Develop a programmatic SEO strategy and content working closely with engineering team.
• Lead keyword analysis and traditional content creation.
• Manage technical components of SEO to drive domain authority.
• Partner with Engineering, Data Science and Consumer Growth teams to grow organic traffic and sales across multiple sites.
• Serve as the company’s resident SEO expert and steer tech decisions and brand reviews.

Skills

SEO strategy

Keyword analysis

Content creation

Technical SEO

Cross-functional collaboration

Leadership

Tools

Screaming Frog

Lumar

Oncrawl

Botify

Google Search Console

Google Analytics

SEMRush

Ahrefs

Brightedge

Google Sheets

Microsoft Excel

SQL

Mode

Snowflake

Tableau

Job description

Our mission is to inspire entrepreneurs and shoppers to find something new. We buy great brands built on Shopify, unlocking liquidity for small business entrepreneurs looking to start new adventures. We manage nearly 50 brands with over 100,000 products across apparel, beauty, home goods, and electronics. Our team of e‑commerce experts and engineers uses proprietary technology and tooling, and leverages our size to grow our brands at scale. Two million people have purchased OpenStore products, and soon we’ll launch a consumer shopping app that helps people discover products in a new way. OpenStore was started in 2021 by top investor and operator Keith Rabois, a former executive at PayPal, LinkedIn, and Square, and a co‑founder of Opendoor. We are backed with $150M+ from world‑class investors such as Atomic, Khosla Ventures, Founders Fund, General Catalyst, and Lux Capital.

About the Opportunity

OpenStore is building a world‑class Consumer Growth team and is looking for a builder who has deep SEO experience to lead the company’s SEO strategy and operations. We have a unique model, where we operate dozens of individual DTC brands, each of which has its own website. The SEO Lead will develop an SEO playbook that can be applied to all of these sites, manage the implementation of this playbook across priority sites, and partner with the Engineering and Storefronts teams to develop processes, systems and tools that allow for scalable investment in content and authority. This is a very senior IC role with a potential to hire a small team based on demonstrated impact. First, we must stand up the function and initial strategy, and deliver impressive results with focused investments and resources.

What You’ll Do

• Own channel results, actions, roadmap, strategy, and prioritization
• Develop a programmatic SEO strategy and content working closely with engineering team
• Lead keyword analysis and traditional content creation
• Manage technical components of SEO to drive domain authority
• Partner with the Engineering, Data Science and Consumer Growth teams to develop scalable mechanisms for growing organic traffic and sales across dozens of sites (e.g., reviews/UGC content generation, cross‑portfolio analytics, content monetization)
• Serve as the company’s resident SEO expert, weighing in on technology decisions, brand acquisition reviews and changes in the external environment

Who You Are

• You thrive in fast‑paced environments. At this stage we’re still learning. You will iterate with engineers, analysts and product managers to focus on high impact work.
• You’ve done it before. You’ve kick‑started an SEO strategy before and led SEO efforts through a phase of rapid growth. You’ve made mistakes, learned lessons and are excited to do it again. Your experience will help us avoid pitfalls and move faster.
• You are strategic. You’re focused on where you’re going and build the strategies and plans to achieve the goal. You’re not afraid to admit something didn’t work and have backup plans brewing for your next test.

What You Have

• 8+ years of professional experience with a track record of escalating impact and responsibility
• 5+ years of SEO experience at one or several consumer brands, marketplaces or retailers
• Comfortable working with internal teams and external resources, serving as the primary facilitator of a multi‑threaded strategy
• Demonstrated experience with the following tools:
  • Technical SEO Tools, e.g. Screaming Frog, Lumar (Deepcrawl), Oncrawl, Botify
  • General SEO Tool, e.g. Google Search Console, Google Analytics, SEMRush, Ahrefs, Brightedge
  • Data Manipulation Tools, e.g. Google Sheets, Microsoft Excel, SQL
  • Data Visualization Tool, e.g. Mode, Snowflake, Tableau

Equal Opportunity Statement

OpenStore is a proud Equal Opportunity Employer where we welcome and celebrate differences. We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work. If you require any accommodations to participate in our recruitment process, please inform us of your needs when we contact you to schedule an interview.

Compensation

Compensation Range: $160K - $215K

Application Process Note

If you require alternative methods of application or screening, you must approach the employer directly to request this as Indeed is not responsible for the employer’s application process.