SEO Manager, Veterinary (Remote, Minneapolis)

Blacksmith Agency LLC; Minneapolis (MN); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Manager, Veterinary to own search strategy for a portfolio of veterinary clients, including technical roadmap, content priorities, and ranking narratives for client inquiries.

You will lead technical SEO, keyword strategy, and content priorities with writers and AI, while coordinating with teams on AI-enabled search tools and local/multi-location SEO needs.

Qualifications

• 3+ years hands-on SEO experience.
• Proficiency with GA4, Search Console, Screaming Frog, Ahrefs or Semrush.
• Agency environment experience with multiple clients.
• Clear spoken English for US clients on live calls.
• SEO for veterinary or multi-location businesses is a strong plus.

Responsibilities

• Lead technical SEO audits and fixes.
• Define keyword strategy and content priorities with writers.
• Improve veterinary client rankings across multi-location sites.
• Monitor GA4 and Search Console, report quarterly roadmaps.
• Collaborate with AI tooling to produce drafts.

Skills

Fluent English

US client calls

Multi-location SEO

Agency experience

Strategic SEO planning

Tools

Google Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Veterinary you own search for a book of veterinary clients (veterinary groups and multi-clinic practices): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for veterinary or similar multi-location businesses is a strong plus.