SEO Strategist, Veterinary (Remote, Detroit)

Blacksmith Agency LLC; Detroit (MI); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking an experienced SEO Strategist, Veterinary, to own search for veterinary clients across multi-location practices. You will set technical roadmaps, prioritize content, and guide writers and AI to produce drafts.

You'll manage audits, implement fixes, and report in GA4 and Search Console, while coordinating with US clients on live calls. A strong background in multi-location SEO is a plus.

Qualifications

• Audited sites and fixed issues to improve performance.
• Clear spoken English with US clients on live calls.
• Agency experience managing multiple clients simultaneously.
• Veterinary or multi-location SEO experience is a strong plus.

Responsibilities

• Own technical SEO including crawl, indexation, site speed, schema, and architecture.
• Define keyword strategy, on-page optimization, and content priorities with writers and AI.
• Ensure visibility in AI search and traditional organic results.
• Build links, optimize local and multi-location SEO as needed.
• Report in GA4 and Search Console; define quarterly roadmaps for clients.

Skills

SEO strategy

Technical SEO

Audits & fixes

Client communication

Tools

Search Console

GA4

Screaming Frog

Ahrefs or Semrush

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, Veterinary you own search for a book of veterinary clients (veterinary groups and multi-clinic practices): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for veterinary or similar multi-location businesses is a strong plus.