SEO Manager

Sotalent; United States; Remote; USD 75,000 - 90,000; Full time

Benefits offered by this job

Health, dental and vision insurance

Unlimited paid time off

401(k) with employer matching

12 weeks paid parental leave

Company-paid ClassPass membership

Summer Fridays

Monthly team events

Job summary

Sotalent is seeking an SEO Manager to lead organic search strategy across 4–6 client accounts at a digital performance marketing agency. You will blend technical SEO with content-led initiatives, AI experimentation, data analysis and client management to improve search visibility and business impact.

The role requires advisory client-facing skills, cross-team collaboration and strong analytical capability. Remote work across the continental United States with generous benefits is offered.

Qualifications

• 3+ years of SEO or digital marketing experience, including 2+ years in a performance marketing agency
• Hands-on experience developing and executing SEO strategies across multiple client accounts
• Experience testing and optimising for AI-powered search and generative AI platforms
• Strong knowledge of SEO tools (GSC, GA, SEMrush, Ahrefs, Screaming Frog)
• Experience with keyword research, content strategy and SEO performance reporting
• Ability to connect SEO performance with commercial outcomes
• Experience preparing content briefs and working with content teams

Responsibilities

• Develop and execute SEO strategies across multiple client accounts and industries
• Manage a portfolio of 4–6 clients as the primary SEO contact and strategic adviser
• Lead client meetings, performance reviews and reporting discussions
• Test and implement optimisation strategies for generative AI and LLM-powered search experiences
• Analyse organic search performance using analytics tools and report insights
• Translate performance data into actionable recommendations and growth strategies
• Develop SEO roadmaps and prioritise initiatives by impact
• Lead keyword, audience and competitor research to inform content strategies
• Create content briefs and develop structured content strategies including topic clusters and schema
• Research emerging search trends and AI technologies for new opportunities
• Collaborate with paid media, analytics and creative teams on integrated strategies
• Manage projects, timelines and client deliverables

Skills

SEO strategy

Agency experience

AI-powered search

Keyword research

Content strategy

Analytics

Stakeholder management

Project management

Tools

Google Search Console

Google Analytics

SEMrush

Ahrefs

Screaming Frog

Job description

Location: Remote, United States (continental US)

Salary: $75,000–$90,000 per year

Job Overview

An SEO Manager is required to lead organic search strategy and performance across a portfolio of 4–6 client accounts at a digital performance marketing agency.

The role combines technical and content-led SEO, AI search experimentation, data analysis and client relationship management. You will develop organic search strategies, translate insights into actionable plans and help clients improve search visibility and measurable business performance.

Key Responsibilities

• Develop and execute SEO strategies across multiple client accounts and industries.
• Manage a portfolio of 4–6 clients, acting as the primary SEO contact and strategic adviser.
• Lead client meetings, performance reviews and reporting discussions.
• Test and implement optimisation strategies for generative AI and large language model (LLM)-powered search experiences.
• Analyse organic search performance using Google Analytics, Google Search Console, SEMrush, Ahrefs and other SEO tools.
• Translate performance data into actionable recommendations and measurable growth strategies.
• Develop SEO roadmaps, prioritising initiatives based on business impact.
• Lead keyword, audience and competitor research to inform content strategies.
• Create content briefs and develop structured content strategies, including topic clusters, pillar pages, internal linking and schema.
• Research emerging search trends and AI technologies to identify new optimisation opportunities.
• Collaborate with internal teams across paid media, analytics and creative to deliver integrated marketing strategies.
• Manage projects, timelines and client deliverables.

Requirements

• At least 3 years of relevant SEO or digital marketing experience, including a minimum of 2 years in a performance marketing agency.
• 5+ years of relevant experience preferred.
• Hands‑on experience developing and executing SEO strategies across multiple client accounts.
• Practical experience testing and optimising for AI‑powered search and generative AI platforms.
• Strong knowledge of SEO tools, including Google Search Console, Google Analytics, SEMrush, Ahrefs and Screaming Frog.
• Experience with keyword research, competitor analysis, content strategy and SEO performance reporting.
• Strong analytical skills and the ability to connect SEO performance with commercial outcomes.
• Experience preparing content briefs and working with content production teams.
• Confident client‑facing communication and stakeholder management skills.
• Strong project management and organisational skills.
• Adaptability, initiative and an interest in emerging search technologies.
• Fully remote working across the continental United States.
• Salary of $75,000–$90,000 per year.
• Unlimited paid time off.
• Health, dental and vision insurance.
• 401(k) with employer matching.
• 12 weeks of paid parental leave.
• Company‑paid ClassPass membership.
• Summer Fridays.
• Monthly team events and a collaborative working culture.