SEO & GEO Lead

Monaco Solicitors; United States; Remote; USD 60,000 - 73,000; Full time

Benefits offered by this job

Fully remote

London office access

Job summary

Monaco Solicitors is seeking a growth-focused SEO leader to own our organic growth engine. You will drive end-to-end SEO across technical, on-site, and off-site pillars, relying on GA4 and Search Console to measure impact.

A key part of the role is making AI search deliberate, measurable, and dominant, and ensuring content finds its way to users and AI answers. You will report growth in leads and revenue, not just rankings, and you’ll own the strategy with a data-driven mindset.

Qualifications

• Experience driving growth through organic search results with measurable leads/revenue.
• Ability to own end-to-end organic growth strategy across technical, on-site and off-site SEO.
• Proven track record of leveraging AI search to improve findability and visibility.

Responsibilities

• Own the organic growth number, with leads and revenue reported monthly.
• Lead traditional SEO across technical, on-site and off-site pillars using GA4 and Search Console.
• Develop and optimize AI search (GEO) strategies to be deliberate, measured and dominant.
• Ensure content is findable by improving content discoverability in Google and AI answers.
• Demonstrate growth with before/after metrics, timeframe, and personal accountability.
• Balance technical, on-site and off-site SEO levers based on impact.

Skills

SEO growth

Growth marketing

Data analytics

AI search

Tools

GA4

Search Console

CMS

Job description

Remote, UK | Full-time | £45,000-£55,000

About us, and our mission:

Somebody’s worst day at work ends with a search. Whether they find us and the help that they need could be your job.

Monaco Solicitors is the UK’s leading employment law firm for employees, never for employers. People find us at the worst moment of their working lives, mostly through search, and what they find decides whether they get proper help or a claims farm. Organic search already generates a material share of our revenue. Your job is to grow that, deliberately and measurably, across both traditional search and AI search.

One thing to know before you read on: this is a growth role, not an optimisation role. If you’ve grown organic search somewhere and can prove it with numbers, keep reading. If you’ve optimised pages while someone else owned the growth, this isn’t the role for you.

You would own our organic growth engine.

Not tickets, not tweaks: the strategy, the execution and the number. We want someone who has done this before, set up SEO and made it big, or taken the share of leads and revenue coming from organic search and improved it significantly. You’ll know your numbers from previous successes, and you’ll be expected to produce new ones for us here.

What you will own:

• The organic growth number: leads and revenue from search, reported monthly, owned end to end

• Traditional SEO across all three pillars: technical, on-site and off-site, with GA4 and Search Console as your daily instruments

• AI search (GEO): we already appear in AI results by default, your job is to make it deliberate, measured and dominant, this is a key aspect of the role

• The content engine’s findability: we have a long-standing writer producing genuinely good content, you make sure it gets found, in Google and in the AI answers

• Proof of growth, not participation: a before number, an after number, a timeframe, and your name on the strategy. This is the first thing we ask about and everything else depends on it

• Fluency across technical, on-site and off-site SEO, with the judgement to know which lever matters when

• Genuine engagement with AI search: you’ve been experimenting, measuring citations, thinking about how answer engines choose sources, not just reading about it

• Comfort with commercial accountability: your KPI here is leads and revenue, not rankings and traffic

• The pattern we hire for everywhere: you see an anomaly, you dig into why, you act the same day

• £45,000 to £55,000 depending on experience.

• Fully remote, with a London office whenever you want people around you.

• A mission you can explain to your family: helping employees who are up against it get what they’re owed

• A search-dependent business where your performance is fundamental to growth and success

• January 2027’s employment law reforms will send search demand for what we do through the roof

How we hire:

Our process is thorough. It starts with your application answers, which are the first stage of assessment, then a short screening call, then a live technical task built from our real data, then a final in-depth interview.

We use AI to help assess applications: machines check facts, people make judgement calls, and you can ask for a human review of any decision at any point.

One more thing:

Right now, someone is lying awake rehearsing how to tell their family what happened at work today. At 2am they’ll give up on sleep and type it into Google. What they find first, a claims farm, a content mill, or a law firm that only ever acts for people like them - us.

If you want your rankings to mean something beyond sales and vanity, Monaco Solicitors is the place for you.