Seo, Geo/aeo & Performance Marketing Expert

Tata Consultancy Services; Malvern (Chester County); Vor Ort; USD 140.000 - 150.000; Vollzeit

Benefits dieser Stelle

Discretionary incentive

Medical coverage

Parental leave

401K plan

Zusammenfassung

Tata Consultancy Services Limited in Malvern, PA seeks an Analyst to lead advanced SEO/AEO strategies across client accounts. The role focuses on deep technical optimization, SSR implementation, and AI-enabled content structuring to boost organic visibility and citations.

You will analyze data with Excel/Google Sheets and guide executive stakeholders with strategic plans. Responsibilities include audits, optimizing metadata, collaborating with marketing teams, and mentoring peers while driving

Qualifikationen

• 10+ years of SEO/AEO experience with 5+ years in digital marketing.
• Able to lead comprehensive website audits and provide actionable optimization recommendations.
• Data-literate with proficiency in Excel/Google Sheets and AI tools.
• Able to communicate strategic recommendations to executives.

Aufgaben

• Lead comprehensive SEO/AEO audits and provide recommendations.
• Define SSR implementation to ensure crawlability by search engines and AI indexes.
• Collaborate with marketing and content teams to optimize for AI citation eligibility.
• Develop strategic plans and business cases for executive sponsors to demonstrate value.
• Mentor junior strategists and enable internal enablement or training initiatives.

Kenntnisse

SEO/AEO expertise

Technical fluency

Results-driven mindset

Data literacy

Ausbildung

Bachelor of Computer Science

Tools

Excel

Google Sheets

LLMs

Jobbeschreibung

Job Description

Role Responsibilities

• Author and maintain JSON-LD schema markup via AEO/GEO component in AEM.
• Implement schema types covering client's thought leadership, funds and media content.
• Drive Server-Side rendering (SSR) implementation to ensure page content is fully crawlable by LLMs and AI indexes.
• Research and develop long-tail keywords, conversational queries and contextually relevant prompts aligned to user intent.
• Partner with marketing and content teams to ensure content is structured for AI citation eligibility.
• Demonstrate value through clear KPIs and iterative optimization.
• Serve as a senior consultant to understand client's SEO, content, and web operations, strategic priorities, and develop tailored strategic success plans and recommendations that drive clear, measurable outcomes in line with customer priorities.
• Partner cross-functionally with content and marketing leadership to identify key customer challenges, opportunities, and renewal risk, and drive remediation efforts across internal stakeholder groups to mitigate risk of traffic or citation loss on high-value pages.
• Champion the use of AI tools to create efficiencies in day-to-day processes, both internally and for customers, and help shape best practices that other team members can adopt.
• Take a consultative, senior-level approach to develop scalable strategic solutions across client's products and services that drive customer outcomes, reduce churn, and demonstrate long-term account growth.
• Provide advanced analysis and leverage AI tools to build customer dashboards that surface key insights into customer business and account performance.
• Drive engagement with executive sponsors, acting as a strategic voice to facilitate enablement and adoption of key solutions across organizations.
• Craft and present strategic plans and business cases at the executive level to demonstrate the value of our partnership and build alignment on key client solutions.
• Serve as a mentor and go-to resource for other strategists, sharing SEO/AEO expertise, elevating team capability, and contributing to internal enablement or training initiatives. Coordinate with client SEO/GEO Team lead managing public site/
• Ensuring that investors can discover relevant content through organic and AI channels like CoPilot, ChatGPT, Claude, Perplexity etc.
• Author and maintain JSON-LD schema markup via AEO/GEO component in AEM.
• Implement schema types covering client's thought leadership, funds and media content.
• Drive Server-Side rendering (SSR) implementation to ensure page content is fully crawlable by LLMs and AI indexes.
• Research and develop long-tail keywords, conversational queries and contextually relevant prompts aligned to user intent.
• Partner with marketing and content teams to ensure content is structured for AI citation eligibility.
• Demonstrate value through clear KPIs and iterative optimization.
• Serve as a senior consultant to understand client's SEO, content, and web operations, strategic priorities, and develop tailored strategic success plans and recommendations that drive clear, measurable outcomes in line with customer priorities.
• Partner cross-functionally with content and marketing leadership to identify key customer challenges, opportunities, and renewal risk, and drive remediation efforts across internal stakeholder groups to mitigate risk of traffic or citation loss on high-value pages.
• Champion the use of AI tools to create efficiencies in day-to-day processes, both internally and for customers, and help shape best practices that other team members can adopt.
• Take a consultative, senior-level approach to develop scalable strategic solutions across client's products and services that drive customer outcomes, reduce churn, and demonstrate long-term account growth.
• Provide advanced analysis and leverage AI tools to build customer dashboards that surface key insights into customer business and account performance.
• Drive engagement with executive sponsors, acting as a strategic voice to facilitate enablement and adoption of key solutions across organizations.
• Craft and present strategic plans and business cases at the executive level to demonstrate the value of our partnership and build alignment on key client solutions.
• Serve as a mentor and go-to resource for other strategists, sharing SEO/AEO expertise, elevating team capability, and contributing to internal enablement or training initiatives. Coordinate with client SEO/GEO Team lead managing public site/
• Ensuring that investors can discover relevant content through organic and AI channels like CoPilot, ChatGPT, Claude, Perplexity etc.

• Implement URL strategy to ensure no links or SEO impact during AEM Cloud migration program managing proper redirects.
• Driving metadata insights, keyword optimization and SEO/GEO requirements to improve search visibility of client public site Expertise Needed:

Expertise Needed:

• Deep SEO/AEO expertise: At least 10+ years of experience with 5+ years of experience in digital marketing, with 3+ years specifically focused on SEO/AEO (agency or in-house). You have a deep understanding of the "how" and "why" behind organic se arch and can speak credibly to both practitioners and executives.
• Technical fluency: You have experience leading comprehensive website audits and are confident making - and defending - advanced technical optimization recommendations.
• A results-driven, strategic mindset: You can provide actionable insights, prioritize them by impact, and confidently push back on client strategies with informed alternative recommendations, even in high-stakes or executive conversations.
• Data literacy: You are comfortable working with and extracting insights from data sets using Excel/Google Sheets, LLMs like Gemini and Claude, as well as other tools.

Generic Managerial Skills, If any

• Executive-level communication skills: You can clearly explain SEO/AEO concepts and strategic recommendations to internal and external teams, senior leadership, and executive sponsors, in both verbal and written formats.
• A continuous learner mentality: The search landscape changes weekly. You actively follow industry blogs and are considered a go-to resource on how AI and LLMs are shifting the future of SEO.
• Organization, ownership & leadership: You have a track record of managing your own book of strategic accounts across multiple projects, take pride in meeting deadlines and delivering clean, accurate work, and are comfortable mentoring or informally guiding less experienced team members. You will have to demonstrate excellent cross-team collaboration.
• Having knowledge of Mobile App Store Optimization is nice to have.

TCS Employee Benefits Summary:

• Discretionary Annual Incentive.
• Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
• Family Support: Maternal & Parental Leaves.
• Insurance Options: Auto & Home Insurance, Identity Theft Protection.
• Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
• Time Off: Vacation, Time Off, Sick Leave & Holidays.
• Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

Location

Malvern, PA

Function

TECHNOLOGY

Role

Analyst

ID

430356

Skills

Abobe CQ5/Adobe Experience manager(AEM)

Salary Range

$140,000 - $150,000

Desired Candidate Profile

Qualifications

BACHELOR OF COMPUTER SCIENCE