SEO Generative/AI Search Analyst

Amica Mutual Insurance Company; Rhode Island; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401k with company match

Paid vacation & holidays

Parental leave and wellness programs

Job summary

Amica Mutual Insurance Company in Lincoln, RI is seeking a SEO / Generative AI Search Analyst to shape how our brand is discovered across traditional search engines, AI-powered experiences, and emerging answer engines. You will monitor, analyze, and report on SEO performance and AI search visibility.

You will conduct keyword research, identify optimization opportunities, and translate data into actionable insights while collaborating with Analytics and Data teams to connect website metrics with

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 1-3 years in SEO, search analytics, digital marketing, or related field.
• At least 1 year monitoring and optimizing for AI search, generative search, or answer engines.
• Strong understanding of SEO fundamentals, intent, content optimization, and measurement.
• Experience with enterprise SEO platforms and analytics/reporting tools.

Responsibilities

• Monitor and analyze brand visibility across traditional and AI-powered search.
• Identify opportunities to improve inclusion, citations, and AI-generated recommendations.
• Report on SEO and AI search KPIs with weekly, monthly, and quarterly trends.
• Track visibility, rankings, traffic, and engagement across enterprise SEO and AI platforms.

Skills

SEO fundamentals

Analytics

Keyword research

Content strategy

AI search

Education

Bachelor's degree

Tools

BrightEdge

Conductor

SEMrush

Ahrefs

Google Analytics

Power BI

Job description

Position Summary

We are seeking a SEO / Generative AI Search Analyst to help shape how our brand is discovered, understood, and recommended across traditional search engines, AI-powered search experiences, and emerging answer engines. This role will be responsible for monitoring, analyzing, and reporting on SEO performance, AI search visibility, search engine results page (SERP) trends, and competitive insights. The analyst will conduct keyword and topic research to inform content strategy, identify optimization opportunities, and help ensure our digital experiences remain competitive as customer discovery behaviors continue to evolve. The ideal candidate combines expertise in SEO, content strategy, analytics, and emerging AI search technologies with a strong ability to translate data into actionable insights. This role is hybrid requiring onsite days on our Lincoln, RI corporate campus This role does not currently offer employment visa sponsorship.

Responsibilities

• Monitor and analyze brand visibility across traditional search engines, AI-powered search experiences, and answer engines.
• Identify opportunities to improve brand inclusion, citations, and recommendations within AI-generated responses.
• Conduct ongoing performance monitoring and reporting of SEO and AI search KPIs, including weekly, monthly, and quarterly trend analysis.
• Track visibility, rankings, traffic, and engagement across: Enterprise SEO platforms (BrightEdge, Conductor, or similar) Google Search Console and Bing Webmaster Tools AI search platforms and monitoring tools supporting experiences such as ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and emerging generative search platforms
• Stay informed on evolving AI search measurement methodologies, including citations, mentions, share of voice, and AI-generated response visibility.
• Identify content gaps and opportunities based on customer search behavior, competitive analysis, and AI search trends.
• Manage information accuracy, assets and posts on Amica’s Google Business Profiles and other key local platforms.
• Monitor competitor performance across search and AI search channels.
• Benchmark industry leaders and identify emerging opportunities, risks, and best practices.
• Provide actionable insights and recommendations to improve competitive positioning.
• Partner with Analytics and Data teams to connect website performance metrics with search and AI visibility insights.
• Support the development of dashboards, reporting frameworks, and measurement strategies for SEO and AI search performance.

Requirements

• Bachelor’s Degree or, an equivalent combination of education and experience sufficient to successfully perform the essential functions of the job.
• 1-3 years of experience in SEO, search analytics, digital marketing, or a related field.
• At least 1 year of experience monitoring and optimizing for AI search, generative search, or answer engine experiences.
• Strong understanding of SEO fundamentals, search intent, content optimization, and search performance measurement.
• Experience with enterprise SEO platforms such as BrightEdge, Conductor, SEMrush, Ahrefs, or similar tools.
• Experience with analytics and reporting platforms, including: Adobe Analytics and/or Customer Journey Analytics Google Analytics Power BI or similar business intelligence tools
• Strong analytical skills with the ability to identify trends, interpret data, and communicate actionable insights.
• Excellent written, verbal, and presentation skills.

Current Amica Employees

Current Amica employees should review the below information: Level: 11 Important: Relocation program may apply Deadline For Internal Employees: September 30, 2026

Benefits & Perks

• Medical, dental, vision coverage for single or family, short- and long-term disability, and life insurance
• Paid Vacation - you will receive at least 13 vacation days in the first 12 months, amounts could be greater depending on the role.
• Holidays - 14 paid holidays observed
• Sick time - 6 days sick time at hire, 6 additional days sick time at 90 days of employment
• Generous 401k with company match and immediate vesting.
• Additionally, annual 3% non-elective employer contribution
• Annual Success Sharing Plan - Paid to eligible employees if company meets or exceeds combined ratio, growth and/or service goals
• Generous leave programs, including paid parental bonding leave
• Student Loan Repayment and Tuition Reimbursement programs
• Generous fitness and wellness reimbursement
• Employee community involvement
• Strong relationships, lifelong friendships
• Opportunities for advancement in a successful and growing company

Equal Opportunity Policy

Equal Opportunity Policy: All qualified applicants who are authorized to work in the United States will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, family status, ethnicity, age, national origin, ancestry, physical and/or mental disability, mental condition, military status, genetic information or any other class protected by law.

Age Discrimination

The Age Discrimination in Employment Act prohibits discrimination on the basis of age with respect to individuals who are 40 years of age or older.

Workers' Compensation

Employees are subject to the provisions of the Workers' Compensation Act.

Background Check Policy

Amica conducts background checks which includes a review of criminal, educational, employment and social media histories, and if the role involves use of a company vehicle, a motor vehicle or driving history report. The background check will not be initiated until after a conditional offer of employment is made and the candidate accepts the offer. Qualified applicants with arrest or conviction records will be considered for employment. The safety and security of our employees and our customers is a top priority. Employees may have access to employees' and customers' personal and financial information in order to perform their job duties. Candidates with a criminal history that imposes a direct or indirect threat to our employees' or customers' physical, mental or financial well-being may result in the withdrawal of the conditional offer of employment.

About Amica

Amica Mutual Insurance Company is America's oldest mutual insurer of automobiles. A direct national writer, Amica also offers home, marine and umbrella insurance. Amica Life Insurance Company, a wholly owned subsidiary, provides life insurance and retirement solutions. Amica was founded on the principles of creating peace of mind and building enduring relationships for and with our exceptionally loyal policyholders, a mission that thousands of employees in offices nationwide share and support.

Company Culture

We’re looking for people who value mutual respect as much as we do. We want to welcome you to a culture where you feel you belong. Mutual Respect A culture of doing the right thing, brought to life by our deep commitment to volunteerism Empowered Growth Career-long support, including training, development and advancement opportunities Personally Invested Top-tier medical plans for physical and mental health, retirement, well-being and more Inside Track Security and stability reflected in our grow-from-within career development model Find the best fit We’re always looking for the right candidates to join our growing team.

Open Information

Thank you for considering Amica as part of your career journey, where your future is our business. At Amica, we pride ourselves on being an inclusive and supportive environment. We all work together to accomplish the common goal of providing the best experience for our customers. We believe in trust and fostering lasting relationships for our customers and employees! We'll continue to provide training, guidance, and resources to make Amica a true place of belonging for all employees. Want to learn more about our commitment to diversity, equity, and inclusion? Visit our DEI page to read about it! As a mutual company, our people are our priority. We seek differences of opinion, life experience and perspective to represent the diversity of our policyholders and achieve the best possible outcomes. Visit our careers site to apply. Learn more in the "Is Amica hiring?" section of our FAQ.