SEO Director
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Benefits offered by this job
Job summary
Fountain Forward is seeking an experienced SEO Leader to own and elevate our automotive-focused SEO program. You will shift from execution to leadership, coaching a team of specialists, defining strategy, and driving delivery quality across client projects.
Based in a remote-first environment, you will lead process improvements, ensure reporting accuracy, and collaborate with cross-functional teams to stay ahead of industry trends and algorithm updates.
Qualifications
- 5+ years of SEO experience, including team leadership or management.
- Deep understanding of search engine algorithms and ranking methods.
- Knowledge of SEO programs: Google Analytics, Local Viking, Google Search Console, SEMrush/Ahrefs.
- Practical knowledge of keyword research and data-mining tools.
- Ability to perform competitive audits and tests.
- Comfort with high-volume data analysis.
- Proficiency in WordPress and SEO plugins; basic HTML.
- Advanced analytics tool experience and link-building familiarity.
Responsibilities
- Define and evolve SEO strategy, training, reporting, and delivery quality across the team.
- Lead and mentor SEO Specialists; delegate tasks and manage workload.
- Oversee GMB management, keyword research, audits, and monthly reporting.
- Standardize processes and templates; collaborate on tool improvements.
- Monitor performance metrics and ensure data accuracy and SLA compliance.
- Partner with CSMs and PMs to align SEO insights with client goals.
- Collaborate with Product, Technology, Analytics for tool and process enhancements.
- Contribute SEO insights to company strategy via Strategy Council.
Skills
Tools
Job description
The entire application process must be completed in English. Fluent written and spoken English is required and will be evaluated.
Applicants must be independent freelancers, not represented by another agency, and currently based in Latin America or Asia.
We are a hyper-motivated crew of internet marketing experts based in Houston, Texas. We're on a mission to provide truly profitable data‑driven marketing solutions, primarily for The Automotive industry.
We love working together to accomplish one thing: persuade people to do business with our clients, and do it more often. Seeing our clients make more money and collaborating together to accomplish their goals is what drives us to slam down a couple of espressos every morning and fire up our brain cells.
Lead and own Fountain Forward's SEO function to increase automotive dealership client visibility, rankings, and conversions through organic search. Own SEO strategy, training, reporting, and quality of delivery across the SEO team. Shift focus from hands‑on execution to leadership, coaching, process oversight, and performance accountability.
Own the continuous improvement and evolution of the SEO service offering, identifying opportunities to improve strategy, processes, tools, and client outcomes.
Define and oversee the implementation of SEO strategies, including keyword research, content optimization, link building, and outreach initiatives, ensuring alignment with client goals and business objectives.
Stay ahead of industry trends and search engine algorithm updates.
Own SEO performance reporting and communicate department results, opportunities, risks, and strategic recommendations to Client Success Managers and leadership.
Recruit, train, and mentor SEO Specialists and Senior SEO Specialists.
Conduct regular training sessions covering department SOPs, documentation, and process changes; ensure the team understands expectations and receives coaching when needed.
Delegate execution tasks while focusing on leadership, coaching, and process oversight.
Serve as the final escalation point for complex or high‑priority SEO issues.
Manage team capacity, workload allocation, and resource planning to ensure SEO deliverables are completed efficiently and meet client expectations.
Establish and oversee GMB management, optimization standards, and monthly/weekly posting processes across the portfolio, ensuring consistent execution and quality of SEO deliverables.
Ensure keyword research, audit, and reporting processes are standardized and consistently executed.
Drive the creation and delivery of performance reports and SEO analyses within SLA timelines.
Approve new templates, tools, and process improvements in collaboration with the Tech & Innovation team.
Maintain updated process documentation (SOPs, training materials, Looms, Lucidcharts).
Evaluate SEO tools, platforms, and resources to improve efficiency, reporting accuracy, and service capabilities.
Monitor SEO performance through weekly metrics, audits, and QC frameworks.
Ensure accuracy of data analysis, keyword rankings, and SEO reporting.
Track SLA compliance for reporting, onboarding, and client deliverables.
Ensure all activities align with company quality standards and client expectations.
Partner with Client Success Managers (CSMs) to align SEO insights with dealership and client goals.
Work closely with Project Managers to support onboarding and custom requests.
Collaborate with Product, Technology, Analytics, and other departments to improve SEO tools, reporting capabilities, automation, and service delivery.
Contribute SEO insights to broader company strategy via the Strategy Council.
- 5+ years of SEO experience, including team leadership or management.
- Deep understanding of search engine algorithms and ranking methods.
- Clear knowledge of SEO industry programs: Google Analytics, Local Viking, Google Search Console, SEMrush/Ahrefs.
- Practical understanding of keyword research and data‑mining tools.
- Ability to complete and review competitive audits / WIT Test Reviews.
- Comfortable analyzing high volumes of data consistently.
- Proficient in WordPress and SEO plugins; basic HTML.
- Advanced expertise with analytics tools (Google Analytics and related platforms).
- Practical familiarity with Web 20 Ranker for link building and SEO strategy.
- Strong organizational, time management, and analytical skills.
- High verbal and written communication skills; excellent writing and editing in English.
- Desire to learn, grow, and maintain a collaborative team attitude.
- Automotive or roofing industry marketing experience (preferred).
- Demonstrated experience training/mentoring specialists in SEO.
- Process mindset, with a track record of building SOPs and scalable workflows.
- Strong cross‑department collaboration skills (Sales, Creative, Analytics).
- Continuous‑improvement focus — staying current on search trends, algorithm updates, and emerging tools.
- Freedom and flexibility. We’re a team working from around the world. That is, as long as they show up on our weekly calls, do their job correctly, and have a good sense of accountability.
- Autonomy and ownership. Working on a distributed team means you don’t have someone micromanaging you or looking over your shoulder to make sure you’re getting things done. We’re a team of do‑ers who take full ownership for their results.
- Be helpful and dedicated. We help our clients be successful. We help our prospects get the right information and make the right decision whether or not it includes our services. We help our team members reach their full potential.
- Remote‑First Culture: Work from home—or anywhere in the world. We value results, not where you log in from.
- Flexible Schedule: We offer flexibility in your daily schedule (within reason) to help you do your best work while maintaining a healthy work‑life balance.
- Unlimited Paid Time Off: Enjoy an unlimited vacation policy with just two weeks’ notice and manager approval. We also offer paid sick days because your well‑being matters.
- Parental Leave: We understand the importance of supporting our team members during significant life events. Our maternity and paternity leave policy ensures you can prioritize your growing family without added stress.
- Room to Grow: We’re a fast‑growing company with massive opportunities for upward mobility. As we grow, you grow with us.
- Professional Development: Get access to training in digital marketing, advertising, and leadership to sharpen your skills and advance your career.
- Quarterly Performance Bonuses: Earn bonuses based on your performance and contributions to the company’s success.
- Paid Referral Program: Earn rewards for referring great talent to join our team!
- Health & Fitness Reimbursement (upon tenure): Get support for health insurance or a gym membership—because your well‑being matters.
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