SEO Director

Lokalmedia; Addison (TX); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Lokal Media House in Addison, TX is seeking an SEO Director to shape the vision for our home services client base and lead a growing team of SEO Strategists. This hands-on leadership role emphasizes scalable, AI-integrated strategies that win in competitive local markets.

You will guide SEO across technical, content, and local practices, driving improvements in rankings, traffic, and conversions for multi-location accounts. Collaboration across departments is essential.

Qualifications

• 8 to 12+ years of hands-on SEO experience leading technical, content, and local SEO strategy.
• Leadership experience managing SEO teams across multiple clients or large sites.
• Deep expertise in technical, content, off-page, and local SEO, including multi-location.
• Experience using AI in SEO workflows such as content scaling, keyword clustering, intent analysis, and automated internal linking.
• Proficiency with GA4, Search Console, SEMrush, Ahrefs, Screaming Frog, or similar.

Responsibilities

• Define and oversee SEO strategy for client base and lead a growing team.
• Conduct technical audits and drive fixes for site architecture and Core Web Vitals.
• Guide content strategy, metadata, and scalable link-building programs.
• Own local SEO including Google Business Profile and multi-location citations.
• Track performance using GA4, Search Console, and industry tools; report to clients.

Skills

SEO strategy

Team leadership

AI in SEO

Client comms

Analytics

Education

Bachelor's degree in marketing or related field

SEO/GA certifications a plus

Tools

GA4

Search Console

SEMrush

Ahrefs

Screaming Frog

Job description

Lokal Media House is a digital marketing agency in Addison, TX that helps home service trades like HVAC, plumbing, electrical, and roofing win in competitive local markets. We are fast moving and team driven, and we treat our clients' success like our own. Hybrid schedule with work from home Wednesdays.

Job Summary

The SEO Director leads Lokal Media House's search engine optimization practice. You will set the SEO vision for our home services client base, oversee technical, content, and local SEO across all accounts, and lead a growing team of SEO Strategists. This is a hands-on leadership role focused on scalable, AI-integrated strategies that win in competitive local markets.

Job Responsibilities

• SEO Strategy: Define the SEO strategy for each client and oversee planning, execution, and refinement of on-site and off-site tactics.
• Team Leadership: Lead and mentor the SEO team, set performance benchmarks, enforce best practices, and build a culture of accountability.
• Technical SEO and Audits: Run comprehensive audits and drive fixes for site architecture, page speed, Core Web Vitals, schema, and crawlability.
• Content Strategy: Guide keyword research, content optimization, metadata, and scalable link building and content programs.
• Local SEO: Own local strategy, including Google Business Profile, citation management, hyperlocal content, and multi-location SEO.
• AI-Powered SEO: Use AI tools and automation for content, keyword research, internal linking, and analysis within search engine policies.
• AI Search Readiness: Track and test AI Overviews, ChatGPT Search, Perplexity, and other generative platforms, and build new success metrics for AI-driven search.
• Performance and Analytics: Report on traffic, rankings, CTR, and conversions using GA4, Search Console, SEMrush, Ahrefs, and similar tools.
• Cross-Functional Collaboration: Embed SEO into website builds, content, and campaign planning across the agency.

Job Qualifications

• 8 to 12+ years of hands-on SEO experience leading technical, content, and local SEO strategy.
• Several years in a leadership or director-level role managing SEO teams across multiple clients or large sites.
• Deep expertise in technical, content, off-page, and local SEO, including multi-location.
• Experience using AI in SEO workflows such as content scaling, keyword clustering, intent analysis, and automated internal linking.
• Expert proficiency in GA4, Search Console, SEMrush, Ahrefs, Screaming Frog, or similar.
• Strong project management skills across content, development, and creative teams.
• Confident communicator who can explain strategy and results to clients and internal teams.
• Proven business impact through organic growth: rankings, traffic, and conversion lift.
• Bachelor's degree in marketing, digital media, computer science, or related field preferred. SEO or Google Analytics certifications a plus.

Desired Skills

• Strategic Insight: Building SEO programs that tie directly to client revenue and growth.
• Analytical Depth: Using data to guide strategy and respond fast to algorithm updates.
• Detail Orientation: Holding the team to a high standard of execution quality.
• Adaptability: Leading through rapid change in search, especially AI search.
• Teamwork: Developing people and partnering across every department.