SEO Coordinator

Advance Local; Portland (OR); Remote; USD 42,000 - 52,000; Full time

Benefits offered by this job

Competitive pay

Medical, dental & vision plans

Mental health support

Flexible spending accounts

401(k) plan

Paid time off

Parental and caregiver leave

Employee assistance program

Life insurance

Flexible holidays

Job summary

Advance Local, a leading media group, is seeking an SEO Coordinator for a remote-based role. You will support SEO strategy, keyword research, content optimization, and performance reporting for automotive clients across multiple OEM programs.

No prior SEO experience required; you will receive hands-on training from an experienced SEO team and mentorship to develop skills in analytics, content optimization, and AI SEO practices.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or related field.
• 0–1 years of experience in SEO or digital marketing; internships ok.
• Strong attention to detail and accuracy.
• Curious and quick to learn new tools and concepts.
• Excellent analytical, problem-solving, and communication skills.
• Comfortable collaborating with clients and internal teams.
• Outstanding communication skills, both written and verbal.
• Organized and able to manage multiple projects and deadlines.

Responsibilities

• Support execution of SEO strategies focused on generating qualified leads and increasing automotive sales and service contacts, under the guidance of senior SEO team members.
• Assist with keyword research and search intent analysis to help inform content and optimization decisions.
• Perform quality assurance reviews on website and blog content, identifying optimizations and improvements for future content.
• Help optimize website content, landing pages, and service pages for both search engines and conversions.
• Monitor competitor SEO strategies, backlink profiles, keyword rankings, and content performance to help identify growth opportunities.
• Learn and apply AI SEO best practices, including optimizing content for AI-powered search experiences and generative search platforms, while staying current with evolving search engine algorithms.
• Support tracking of keyword rankings, organic traffic, conversions, lead generation, and ROI using tools such as Google Analytics 4 (GA4), Google Search Console, Google Data Studio (formerly Looker Studio), Google Business Profile, Ahrefs, SEMrush, or similar platforms.
• Help produce monthly reports highlighting SEO performance, client acquisition metrics, competitor insights, and recommendations for continuous improvement.
• Assist with analytics implementations, questions or research to support our website platform and SEO efforts.

Skills

Attention to detail

Analytical thinking

Communication skills

Learning aptitude

Team collaboration

Education

Bachelor's degree in Marketing, Communications, Business, Data Analytics

Tools

GA4

Google Analytics

Google Search Console

Google Business Profile

Ahrefs

SEMrush

WordPress

Job description

Job Description

Strengthening and empowering all of the communities we serve.

SEO Coordinator

Remote-based position

Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive's top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower businesses to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting‑edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.

We are seeking a highly motivated, detail-oriented SEO Coordinator to join our team. This is a great opportunity for a recent college graduate with a sharp eye for detail and a strong aptitude for learning to launch a career in SEO and digital marketing. You'll receive hands‑on training and mentorship from our experienced SEO team while supporting strategy execution, content optimization, and performance reporting for automotive clients across multiple OEM programs.

No prior SEO experience is required—we'll teach you what you need to know.

Key Responsibilities

• Support execution of SEO strategies focused on generating qualified leads and increasing automotive sales and service contacts, under the guidance of senior SEO team members.
• Assist with keyword research and search intent analysis to help inform content and optimization decisions.
• Perform quality assurance reviews on website and blog content, identifying optimizations and improvements for future content.
• Help optimize website content, landing pages, and service pages for both search engines and conversions.
• Monitor competitor SEO strategies, backlink profiles, keyword rankings, and content performance to help identify growth opportunities.
• Learn and apply AI SEO best practices, including optimizing content for AI-powered search experiences and generative search platforms, while staying current with evolving search engine algorithms.
• Support tracking of keyword rankings, organic traffic, conversions, lead generation, and ROI using tools such as Google Analytics 4 (GA4), Google Search Console, Google Data Studio (formerly Looker Studio), Google Business Profile, Ahrefs, SEMrush, or similar platforms.
• Help produce monthly reports highlighting SEO performance, client acquisition metrics, competitor insights, and recommendations for continuous improvement.
• Assist with analytics implementations, questions or research to support our website platform and SEO efforts.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field (or equivalent experience). Recent graduates are encouraged to apply.
• 0–1 years of professional experience, Internships, coursework, or personal projects related to SEO or digital marketing are a plus, but not required.
• Strong attention to detail and a good eye for accuracy and quality.
• Natural curiosity and a strong aptitude for learning new tools, platforms, and concepts quickly.
• Excellent analytical, problem-solving, and communication skills.
• Comfortable collaborating with clients and internal teams.
• Outstanding communication skills, both written and verbal.
• Organized and able to manage multiple projects and deadlines effectively.

Preferred Skills

• Exposure to SEO or analytics tools (e.g., GA4, Google Search Console, GBP, Ahrefs, SEMrush) through coursework, internships, or personal projects.
• Interest in the automotive, digital marketing, or performance marketing industries.
• Familiarity with content management systems such as WordPress.

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance Originals, Advance Recruitment, Advance Travel & Tourism, BookingsCloud, Catalyst IQ, Cloud Theory, Fox Dealer, Hoot Interactive, Search Optics, Subtext.

Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.