SEO Coordinator

IMDiversity; New York (NY); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Life insurance

Unlimited snacks and drinks

Tuition reimbursement program

Unlimited PTO for vacation, personal, or sick days

Job summary

IMDiversity is seeking an SEO Coordinator based in New York to develop and implement SEO strategies across various higher education verticals. The role involves keyword research, website optimization, and performance monitoring using tools like Google Analytics.

Ideal candidates will thrive in a fast-paced environment and demonstrate strong analytical and organizational skills. Benefits include medical coverage, generous paid leave policies, and a tuition reimbursement program.

Qualifications

• Bachelor's degree, preferably in a business related field.
• High level of business acumen and organizational skills.
• Experience with CMS platforms and web analytics.

Responsibilities

• Perform keyword research and site level optimization.
• Monitor SEO performance and analyze backlink profiles.
• Create reports for internal stakeholders and university partners.

Skills

Analytical thinking

Attention to detail

Excel skills

HTML knowledge

Creative thinking

Ability to learn SEO

Education

Bachelor's degree in a relevant field

Tools

Google Analytics

BrightEdge

Majestic SEO

Job description

SEO Coordinator

2U - New York, NY

What We're Looking For

Our in-house SEO Team manages a portfolio of websites for higher education partners across numerous edu verticals. 2U is seeking an experienced SEO Analyst to develop and implement SEO strategy across several Higher Education Verticals.

Responsibilities

• Perform keyword research: keyword lists and content/keyword mapping.
• Perform site level optimization: improving site structure, page construction, SEO copywriting.
• Monitor SEO performance by using SEO platform (including BrightEdge).
• Analyze backlink profiles using Majestic SEO and other tools.
• Utilize SEO analysis tools (BrightEdge, Majestic SEO, Google Analytics and Webmaster Tools and more).
• Create reports for SEO Team, internal stakeholders, & university partners.
• Support SEO team to test, analyze, optimize and scale SEO campaigns.
• Seek continuous improvement in all deliverables, templates, and processes.
• Perform SEO maintenance on a portfolio of websites.
• Develop and hone a deep understanding of SEO best practices.

Qualifications and Experience

• Bachelor's degree, in a business related field is a plus.
• Previous working corporate experience (either internship or full-time).
• Previous experience working with a CMS platform.
• Demonstrates a high level of business acumen.
• Demonstrates analytical thinking, attention to detail and organization.
• Definitively demonstrates well-developed Excel and data management skills.
• Proactively exhibits the ability to identify opportunities for improvement and makes constructive suggestions for change.
• Adapts quickly, and prefers a fast-paced environment.
• Experience working in HTML.
• Experience with a Web Analytics platform (Google Analytics preferred).
• Thinks creatively.
• Refuses to accept complacency.
• No previous SEO experience required, just the passion to always learn more about the field (SEO learning is never done).
• A passion & belief in organic search & inbound marketing.
• The ability to multi-task and evaluate priorities on an ongoing basis.
• Enthusiasm and the ability to thrive in an environment of constant change.
• Ability to work well in a team, to excel as an individual, all while maintaining a sense of humor.
• Flexible, open minded, and patient.
• Attention to detail as a point of pride.
• Excited about problem solving.

Benefits

• Medical, dental, and vision coverage.
• Life insurance, disability and 401(k).
• Unlimited snacks and drinks.
• Tuition reimbursement program.
• Generous paid leave policies including unlimited PTO for your vacation, personal, or sick days.
• Additional time off benefits include:
  • Time off to volunteer for non-profit organizations.
  • Parental leave after 9 months of employment.
  • Holidays that include a winter break from Christmas through New Year and more.

Equal Employment Opportunity

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U's equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.