Search Engine Optimization Manager

Yahoo; Honolulu (HI); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer match

PTO 20–30 days

Holidays 10

Work from home stipend

Gym memberships

Caltrain Pass

Tuition reimbursement

Gift matching

Job summary

Study.com is hiring an SEO Manager to grow organic traffic and revenue. The role blends strategy with execution, tracking SEO performance and coordinating across product, content, promotion, and outreach teams to implement on-site and off-site SEO tactics.

Located in Mountain View, CA, Study.com operates a hybrid model with 3 days in-office and 2 days remote. All employees are required to be fully vaccinated unless an accommodation is arranged with People Team.

Qualifications

• 2+ years of experience and proven track record in developing successful SEO roadmaps for high-traffic websites.
• Strong data analytics and strategy background and advanced Excel skills.
• Expertise working with popular SEO tools (Google Search Console, SEMrush, Ahrefs, Majestic).
• Experience with link building and viral strategies.
• Experience with HTML, CSS, JavaScript, XML, sitemaps, and structured data.

Responsibilities

• Partner with SEO leads to develop and implement the SEO strategy with defined targets, objectives and desired outcomes.
• Lead deep dive SERP competitive analysis and make recommendations to improve rankings and traffic.
• Track, report and analyze keyword performance across a large volume of content.
• Recommend tactics for improving rankings on keywords where we have content as well as net new organic search opportunities.
• Monitor SEO traffic patterns and search engine algorithms and report on their business impact.
• Ideate and establish business cases for SEO experimentation across the site.
• Support with technical SEO efforts to ensure our website is crawl friendly to search engines.
• Partner with Product, Content, Promotion, and Outreach and deploy SEO best practices.
• Monitor SEO trends and stay current with latest SEO technologies.

Skills

SEO strategy

Data analytics

Excel

Cross-functional collaboration

Education

BS/BA degree or equivalent

Tools

Google Search Console

SEMrush

Ahrefs

Majestic

Job description

About the Search Optimization (SEO) Manager Position

Our mission is to make education accessible, and over the last two decades Study.com has become the leading online education platform delivering a personalized learning experience across a broad continuum of education for over 30 million students, instructors, and professionals every month.

We focus on increasing access to education because we know information is the ultimate equalizer and that education is key to upward mobility.

Study.com has collectively saved students $200 million in college tuition.

This position is located in our office in Mountain View, CA. Study.com has implemented a hybrid model that will include 3 days in‑office and 2 days of remote work. In addition, Study.com will be requiring all employees be fully vaccinated as a condition of employment. If an accommodation is required, please speak with a member of the People Team.

The Search Optimization (SEO) Manager has a key role in growing Study.com’s sizeable traffic and revenue contributions from organic search. The position will be a mix of strategy and execution and will support with tracking and monitoring SEO performance and working horizontally to execute both on‑site and off‑site SEO tactics.

Responsibilities

• Partner with SEO leads to develop and implement the SEO strategy with defined targets, objectives and desired outcomes.
• Lead deep dive SERP competitive analysis and make recommendations to improve rankings and traffic.
• Track, report and analyze keyword performance across a large volume of content.
• Recommend tactics for improving rankings on keywords where we have content as well as net new organic search opportunities.
• Monitor SEO traffic patterns and search engine algorithms and report on their business impact.
• Ideate and establish business cases for SEO experimentation across the site.
• Support with technical SEO efforts to ensure our website is crawl friendly to search engines.
• Partner with Product, Content, Promotion, and Outreach and deploy SEO best practices.
• Monitor SEO trends and stay current with latest SEO technologies.

Qualifications

• 2+ years of experience and proven track record in developing successful SEO roadmaps for high‑traffic websites.
• Strong data analytics and strategy background and advanced Excel skills.
• Expertise working with popular SEO tools (Google Search Console, SEMrush, Ahrefs, Majestic, etc.).
• Experience with link building and viral strategies.
• Experience with HTML, CSS, JavaScript, XML, sitemaps, and structured data.
• BS/BA degree or equivalent experience.

If you think you’d be a good fit for this role, even if you may not meet all of the requirements, we’d love for you to apply! At Study.com, we strive to create an inclusive culture that encourages people from different backgrounds to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do our best work. We can’t wait to show you what we have to offer!

Benefits

• 100% paid health, vision, and dental insurance for employees.
• 401(k) with employer match.
• 20 - 30 PTO days each year (increases with tenure).
• 10 paid holidays.
• Work at home setup stipend.
• Company-sponsored gym memberships.
• Free Caltrain Pass.
• Tuition reimbursement and gift matching programs.

Study.com provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements, Study.com complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.