Search Engine Optimization (SEO) & Content Marketing Specialist, Growth Marketing & Innovation

New York University; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

The Search Engine Optimization (SEO) & Content Marketing Specialist at New York University will drive visibility, inquiries, applications, and enrollments for NYU's schools and graduate programs. In a dynamic digital landscape, you will deploy a data-informed, AI-assisted strategy to attract prospective students and convert them into enrolled NYU students.

You will bridge technical SEO with engaging storytelling, supporting GEMSS and NYU school partners in expanding impact and growth while

Qualifications

• Bachelor's degree in marketing, communications, PR, or a related field.
• Master's degree in marketing, communications, business, digital media, advertising, or a related field.
• 5+ years relevant SEO and content marketing experience.
• Experience in higher education, non-profit, OPM, or marketing agency preferred.
• Strong understanding of SEO, AI SEO, and content marketing with a growth mindset.

Responsibilities

• Drive visibility, inquiries, applications, and enrollments for NYU schools and programs.
• Bridge technical SEO hygiene with compelling storytelling across institutional content.
• Lead AI Search Optimization initiatives and data-informed strategy.
• Collaborate with Global Enrollment Management and School partners to improve enrollment funnel outcomes.

Skills

SEO

Content marketing

AI SEO

Google Analytics

CMS

Education

Bachelor's degree in marketing, communications, PR, or related field

Master's degree in marketing, communications, business, digital media, advertising, or related field

Tools

Google Analytics

Google Search Console

Job description

Position Summary

The Search Engine Optimization (SEO) & Content Marketing Specialist will drive visibility, inquiries, applications, and enrollments for NYU's schools and graduate degree and certificate programs. In an ever-evolving digital landscape where search engines and AI chatbots now shape how students discover and choose programs, we need a tenacious marketer to elevate NYU's institutional position. Serve as a strategic driver of NYU's long-term financial health, directly impacting the enrollment funnel by ensuring significant applicant depth and strong institutional fit for prospective students through targeted SEO and high-intent content marketing. Implement a data-informed, AI-assisted, and human-centric strategy that cuts through the noise to attract, engage, and convert prospective students into enrolled NYU students. Grow the team's capacity to advance the strategic priorities of Global Enrollment Management and Student Success (GEMSS), providing world-class support to NYU's school partners. Bridge the gap between technical search hygiene and compelling storytelling, ensuring NYU's digital presence is as vibrant and impactful as our physical campuses. Whether pivoting between technical optimization, content strategy, or the emerging world of AI Search Optimization (AI SEO), lead with curiosity and determination within a collaborative, innovative environment.

Qualifications

• Required Education: Bachelor's Degree in marketing, communications, PR, or a related field.
• Preferred Education: Master's Degree in marketing, communications, business, digital media, advertising, or a related field.
• Required Experience: 5+ years Relevant SEO and content marketing experience or equivalent combination of education and experience.
• Preferred Experience: 5+ years Hands-on experience in SEO and content marketing in higher education, non-profit sector, at an Online Program Management (OPM) company, or a marketing agency. Proven track record of managing SEO and content marketing strategies that resulted in measurable growth in organic visibility and conversions.
• Required Skills, Knowledge and Abilities: Strong understanding and competency in SEO, AI SEO, and content marketing with a growth mindset toward ongoing learning and development. Experience with Google Analytics, Google Search Console, Google Trends, Google Looker Studio and/or Tableau, Google Sheets or Microsoft Excel, Google Slides or PowerPoint, AI chatbots, content management systems (CMS), and other SEO and content marketing tools. Excellent writing, presentation, communication, and collaboration skills. Strong organizational skills and attention to detail, with the ability to manage multiple projects. Self-motivated and able to work both independently and in a team environment. Ability to track, organize, analyze, and report on large amounts of complex information, distilling it into actionable, easy-to-understand insights for non-technical leadership. Demonstrated experience adapting strategies for search evolution, including but not limited to Google AI Overviews and zero-click searches. Enthusiastic about contributing to the ever-expanding evolution of education and enrollment marketing at NYU.
• Preferred Skills, Knowledge and Abilities: Knowledge of HTML, JavaScript, CSS, and structured data, and how they impact user experience and organic and AI search performance. Strong understanding of digital marketing, SEO, AI SEO, content marketing, growth marketing, PR, and conversion rate optimization (CRO) best practices. Experience with Microsoft Clarity and prompt engineering. Experience in setting up, testing, validating, and debugging event tracking for websites.

Additional Information

In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $80,000.00 to USD $100,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. This pay range represents base pay only and excludes any additional items such as incentives, bonuses, clinical compensation, or other items. NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.NYU is an Equal Opportunity Employer and is committed to a policy of equal treatment and opportunity in every aspect of its recruitment and hiring process without regard to age, alienage, caregiver status, childbirth, citizenship status, color, creed, disability, domestic violence victim status, ethnicity, familial status, gender and/or gender identity or expression, marital status, military status, national origin, parental status, partnership status, predisposing genetic characteristics, pregnancy, race, religion, reproductive health decision making, sex, sexual orientation, unemployment status, veteran status,