SEO & Content Strategy Architect

Flynn Wright; Des Moines (IA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Downtown office

Free downtown parking

Health, dental, vision, life insurance

401k with company match

Generous PTO and holidays

Bonus potential

Employee referral bonus

Interesting projects

Job summary

Flynn Wright is seeking a PR & SEO specialist to craft and execute content, SEO, and digital strategies that align with client goals. The role sits at the intersection of PR and web teams, turning search insights into high-performing content for traditional search, AI Overviews, and GEO platforms.

You'll be equal parts strategist and writer, comfortable with technical SEO and adapting brand voice, while tracking performance and adapting to evolving search trends.

Qualifications

• Bachelor's degree in marketing, communications, public relations, journalism, advertising, or a related field.
• 3–5 years of experience in SEO, content strategy, and digital marketing.
• Exceptional communication skills including writing, editing, proofreading and presentation skills.
• Knowledge of AP Style.
• Strong understanding of on-page SEO, technical SEO, local SEO and content optimization.
• Experience managing complex projects with multiple stakeholders.
• Experience with GA, GSC, SEMrush, Ahrefs, Looker Studio.
• Ability to work across PR and web teams.
• Familiarity with Figma a plus.

Responsibilities

• Collaborate with PR and web teams to develop content strategies that support SEO performance and integrated campaigns.
• Develop and execute SEO, content and digital strategies aligned with clients' goals.
• Analyze keywords, competitors, and search intent to uncover opportunities in traditional search, AI Overviews and GEO.
• Create and optimize high-quality digital content (blogs, landing pages, product copy, thought leadership).
• Monitor SEO performance using Google Analytics, Google Search Console, SEMrush, Ahrefs and Looker Studio; provide strategic recommendations.
• Develop content roadmaps and calendars for long-term organic growth.
• Coordinate with account service, media, creative, web and PR teams to ensure alignment with campaigns and UI/UX.
• Lead Google Business Profile organization and local SEO initiatives for multi-location clients.
• Manage multiple projects, ensuring on-time delivery and budget adherence.
• Stay informed on evolving search trends and AI search technologies.

Skills

SEO expertise

Content strategy

Digital marketing

Project management

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Looker Studio

Job description

Flynn Wright is seeking a PR & SEO specialist to craft and execute content, SEO, and digital strategies that align with client goals. The role sits at the intersection of PR and web teams, turning search insights into high-performing content for traditional search, AI Overviews, and GEO platforms.

You'll be equal parts strategist and writer, comfortable with technical SEO and adapting brand voice, while tracking performance and adapting to evolving search trends.