Search & Content Strategy Architect

SurgeU; Town of Florida (NY); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Paid time off

Holiday pay

Job summary

SurgeU is seeking a Search Engine Results Pages and Content Strategist to merge search strategy with content development, spanning brand, ORM, and technical SEO to elevate SurgeU’s online presence. You will analyze branded search, identify gaps, and build content roadmaps with writers and subject-matter experts to produce authoritative assets that build trust and visibility.

In collaboration with Communications and Creative teams, you will translate data into actionable briefs, optimize existing

Qualifications

• 4+ years of experience in SEO, content strategy, organic search, digital strategy, or a closely related field.
• Hands-on experience analyzing SERPs and developing strategies based on what you find.
• Strong proficiency with SEO and analytics platforms such as Semrush, Google Search Console, Google Analytics, Screaming Frog, or comparable tools.
• Strong writing and editorial instincts.
• Strong understanding of on-page optimization, internal linking, site architecture, and technical SEO fundamentals.

Responsibilities

• Mapping and continuously monitoring the search landscape surrounding SurgeU, its programs, leadership, products, and reputation.
• Identifying the branded and reputation-sensitive queries that matter most to prospective and current students.
• Analyzing page-one search results to understand who owns the conversation, why specific pages rank, and where opportunities exist.
• Developing strategies to improve SurgeU's visibility across priority SERPs.
• Building content roadmaps based on search intent, reputation needs, consumer questions, competitive gaps, and business priorities.
• Translating search data into clear, actionable content briefs.
• Partnering with writers, Communications, Creative, Brand, and subject-matter experts to develop authoritative content.
• Optimizing existing content when improving an established asset is more valuable than creating something new.
• Developing and optimizing trust-focused content such as FAQs, program pages, student stories, educational resources, leadership content, proof-point pages, and reputation resources.
• Ensuring content is structured around human intent first and search visibility second without sacrificing either.
• Owning on-page optimization across priority reputation content.
• Developing internal linking strategies that strengthen priority pages and content clusters.
• Recommending structured data/schema and other technical enhancements where they can improve discoverability.
• Partnering with web and technical teams to address indexation, crawlability, canonicalization, redirects, site architecture, or other issues affecting priority content.
• Conducting competitive content and SERP analyses to understand where third parties are outperforming SurgeU.
• Identifying back link and digital authority opportunities in partnership with Communications and other teams.Monitoring ranking movement and determining why performance changed.
• Identifying content decay, cannibalization, gaps, and opportunities across the existing content library.
• Helping SurgeU understand how traditional search and emerging AI-powered discovery environments are changing the way consumers research the brand.
• Maintaining a prioritized roadmap rather than chasing every possible keyword or SEO opportunity.

Skills

SEO

Content strategy

SERP analysis

Editorial writing

Data analytics

Internal linking

Technical SEO

Backlinks analysis

Tools

Semrush

Google Search Console

Google Analytics

Screaming Frog

Job description

SurgeU is seeking a Search Engine Results Pages and Content Strategist to merge search strategy with content development, spanning brand, ORM, and technical SEO to elevate SurgeU’s online presence. You will analyze branded search, identify gaps, and build content roadmaps with writers and subject-matter experts to produce authoritative assets that build trust and visibility.

In collaboration with Communications and Creative teams, you will translate data into actionable briefs, optimize existing