SEO Content Specialist (100% On-site - Brooklyn, NY)

True Care; New York (NY); On-site; USD 55,000 - 85,000; Full time

Job summary

True Ventures Group is seeking a creative SEO Content Specialist to craft and optimize blog content for True Care, POD Health, and Andrea's Angels. You will write engaging posts, align with each brand's voice, and optimize for on-page SEO, internal linking, and AI-overview discovery across platforms.

Work with Growth Marketing & Branding to manage the content calendar, publish in WordPress, and track performance.

Qualifications

• 2–4 years of experience writing and optimizing SEO blog or web content.
• Bachelor's degree or equivalent experience.
• Solid understanding of on-page SEO fundamentals.
• Experience with SEO tools such as Google Search Console, GA4, or SEMrush.
• Comfortable using WordPress (experience a plus, not required).
• Comfortable using AI tools like Claude for content planning and drafting.

Responsibilities

• Blog Content Writing & Optimization: Write and edit blog posts across brands following each brand's voice and briefs.
• SEO & Keyword Research: Conduct keyword research and apply SEO best practices to posts.
• Performance Tracking: Track basic blog metrics and assist in reporting for the team.
• Collaboration: Work with cross-functional partners to keep content on-brand and on-schedule.

Skills

SEO writing

Keyword research

WordPress

On-page SEO

Content strategy

Editing skills

AI tools

Team collaboration

Time management

Education

Bachelor's degree

Tools

Google Search Console

GA4

SEMrush

Job description

About True Ventures Group

True Ventures Group is a multi-brand healthcare holding company. Our brands include True Care, a licensed home care agency serving Medicaid and private pay clients in New York City and Westchester; POD Health, a Medicare telehealth and chronic care management platform operating in New York, Florida, and Colorado; and Andrea's Angels, a home care and IHSS provider serving Denver and Northern Colorado.

About the Role

We're looking for a creative, detail-oriented SEO Content Specialist to write and optimize blog content across three brands: True Care, POD Health, and Andrea's Angels. In this role, you'll create engaging, conversion-focused blog posts designed to perform well in traditional search, AI Overviews, and emerging LLM-powered platforms, helping drive organic traffic and turn readers into leads.

You'll work closely with the Growth Marketing & Branding team to keep blog output aligned with each brand's SEO priorities and voice. This is a hands-on, execution-focused role, a great fit for someone early in their SEO/content career who wants to build real expertise in both search fundamentals and how content shows up across newer AI-driven search surfaces.

What You'll Do

Blog Content Writing & Optimization

• Write and edit blog posts across all three brands, following each brand's voice and content briefs
• Optimize blog content for on-page SEO (titles, headers, keywords, internal linking)
• Format and publish blog content in WordPress
• Help maintain the content calendar, flagging deadlines and deliverables

SEO & Keyword Research

• Conduct keyword research to identify blog topics and content opportunities
• Apply SEO best practices to new and existing blog posts
• Optimize blog content structure and language to improve visibility in AI Overviews and LLM-powered platforms
• Support optimization of existing blog content for accuracy, relevance, and freshness
• Stay current on how AI Overviews and LLM-powered platforms are changing how content gets discovered

Performance Tracking

• Track basic blog performance metrics (traffic, rankings, engagement)
• Help compile reporting on content performance for the team
• Flag underperforming or outdated content for review

Collaboration

• Work with cross-functional partners to keep blog content on-brand and on-schedule
• Share relevant SEO trends, tools, or AI-search developments with the team

What You'll Need

• Bachelor's degree, or equivalent experience
• 2-4 years of experience writing and optimizing SEO blog or web content, with strong writing samples
• Solid understanding of on-page SEO fundamentals
• Experience with SEO tools such as Google Search Console, GA4, or SEMrush
• Comfortable learning and using WordPress (experience a plus, not required)
• Comfortable using AI tools like Claude for content planning and drafting
• Strong writing and editing skills across different tones/brands
• Interest in AI Overviews, LLM platforms, and how search is evolving
• Strong organizational skills and attention to detail
• Ability to manage multiple projects and deadlines at once

Nice to Have

• Basic HTML/CMS troubleshooting skills
• Interest in healthcare, home care, or Medicaid/Medicare