SEO & Content Specialist

Foundation Wellness; Wadsworth (OH); Remote; USD 60,000 - 75,000; Full time

Job summary

Foundation Wellness is seeking an SEO & Content Specialist to enhance its Marketing and eCommerce team. You will create compelling content, implement effective SEO strategies, and work collaboratively to drive website traffic and optimize user experience across platforms. This fully remote role offers a competitive salary and a chance to make a significant impact on the company's digital presence.

Benefits

Medical, Dental, Vision insurance available day one

Paid time off including vacation and paid holidays

401(k) with company match

Tuition Reimbursement

Exciting, growth-oriented culture

Qualifications

• 2+ years of experience in SEO and content creation.
• Proven track record of driving traffic through SEO.
• Strong editorial skills with a keen eye for detail.

Responsibilities

• Perform keyword research and competitive analysis for content strategy.
• Implement on-page SEO across all web content.
• Monitor performance metrics and provide actionable insights.

Skills

SEO best practices

Content creation

Data-driven strategies

Strong writing and editing

Technical SEO

A/B testing methodologies

Project management

Tools

Google Analytics

SEMrush

Ahrefs

Job description

Direct message the job poster from Foundation Wellness

PLEASE READ: As part of the applicant process, we ask that you complete a Culture Index personality assessment. It is a brief survey, and will take you between 5-15 minutes to complete. Your application will not be reviewed if you do not complete this step:

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We are seeking a SEO & Content Specialist to join our fast-paced Marketing and eCommerce team. This role blends compelling content creation with data-driven SEO strategies to drive traffic, enhance brand visibility, and optimize the user experience across all our D2C websites.

The ideal candidate is a strong writer and editor with deep knowledge of SEO best practices and a passion for creating content that performs. You’ll work cross-functionally with creative, eCommerce, and brand teams to support brand storytelling, eCommerce growth, and SEO performance across our owned and retailer websites and platforms.

Key Responsibilities:

• Perform comprehensive keyword research and competitive analysis to guide content strategy.
• Implement on-page SEO across all web content, including metadata, internal linking, and mobile optimization.
• Partner with developers and UX teams to influence technical SEO improvements and site architecture.
• Lead PDP optimization initiatives to support eCommerce goals.
• Develop and test CRO strategies through A/B testing and content experiments.
• Build and execute backlink outreach strategies to increase domain authority.
• Leverage AI tools to streamline content creation, optimize for search intent, and enhance keyword research and competitive analysis.
• Monitor performance metrics using Google Analytics, Search Console, and SEO tools (e.g., SEMrush, Ahrefs), and provide actionable insights and reporting.

Content Creation & Brand Messaging

• Write, edit, and optimize engaging copy for blogs, landing pages, product detail pages (PDPs), press releases, and general website content.
• Manage and maintain consistent brand voice across all written assets.
• Lead the content review process, including proofreading and editing your own and others’ work for clarity, grammar, and consistency.
• Conduct industry and competitor research to inform relevant and timely content topics.
• Research industry trends and consumer behavior to inform content development.

Who You Are:

• 2+ years of experience in SEO (preferably in eCommerce or consumer brands), content creation, or copywriting.
• Proven track record of driving traffic and engagement through SEO-focused content.
• Solid understanding of on-page and technical SEO principles.
• Experience using SEO and analytics tools (e.g., Google Analytics, Ahrefs, Screaming Frog, SEMrush).
• Working knowledge of CRO and A/B testing methodologies.
• Strong editorial skills with a keen eye for grammar, tone, and accuracy.
• Strong organizational skills and ability to manage multiple content projects in a fast-paced environment.

Why Join Us?

• Medical, Dental, Vision insurance available day one
• Paid time off including vacation and paid holidays
• 401(k) with company match
• Tuition Reimbursement
• Exciting, growth oriented culture

Reporting to: Director of Digital Marketing

Location: Anywhere in the US, but able to support a team who mostly works on EST. This is a fully remote position.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Manufacturing

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