SEO Content Specialist

The Safety Geek; United States; Remote; USD 60,000 - 95,000; Full time

Job summary

The Safety Geek is seeking an SEO specialist who can drive content strategy for safety professionals, balancing traditional search with AI-powered queries, and managing AI-generated content via n8n.

You will publish 1-2 blog posts daily to WordPress with flawless SEO, optimize content for AI engines, and refine workflows to improve performance while preserving our brand voice and mission-driven focus.

Qualifications

• Minimum 2+ years of SEO experience.

Responsibilities

• Publish 7-14 SEO-optimized posts weekly.
• Maintain AI-driven automation workflows (n8n).
• Optimize for Google, ChatGPT, and Perplexity.
• Publish to WordPress with technical SEO.

Skills

SEO optimization

Keyword research

Content automation

WordPress

Analytics

AI content tools

Tools

n8n

Job description

The Safety Geek | Remote (100%) | Contractor Position

Anticipated Start Date: Mid- to Late-February 2026

About The Safety Geek

We’re on a mission to dominate the industry and become the category Queen of Safety Management Training by supporting safety professionals at all stages of their career – from the very start to the role of Chief Safety Officer to building their own safety industry business. We offer comprehensive training and support, including regulations, management processes, leadership, business development, and advanced strategy, so safety professionals can create world-class programs worthy of VPP star or ISO certification. Through our online education platform, we’re helping thousands of safety professionals transform their careers and change the culture of workplace safety.

The Role

Be the SEO engine behind our mission-driven content machine.

This isn’t your typical SEO role where you’re chasing vanity metrics. You’ll publish 7-14 SEO-optimized blog posts weekly, maintain the AI-powered automation workflows that make it possible, and drive real business results through strategic keyword targeting and conversion optimization. We need an SEO specialist who understands both traditional search and AI-powered search engines – someone who can optimize for Google, ChatGPT, and Perplexity with equal skill. You’ll work with AI-generated content, refine it for accuracy and brand voice, then publish it to WordPress with flawless technical SEO implementation. If you’re data-driven, love working with automation tools like n8n, and want your SEO work to support a mission that’s actually changing lives – this could be your perfect fit.

Responsibilities

• Conduct keyword research to identify high-value topics that attract our ideal safety professional audience
• Develop content topics and editorial calendars that align with SEO strategy and business goals
• Stay current on SEO best practices and AI search optimization (including optimization for AI-powered search engines and LLMs)
• Monitor and analyze content performance using Google Analytics and Search Console, adjusting strategy based on data

Technical SEO

• Implement and maintain schema markup to enhance search visibility
• Optimize site speed and Core Web Vitals for better user experience and search rankings
• Manage technical SEO elements including XML sitemaps, robots.txt, and redirect management

AI Content Management

• Maintain and optimize AI prompts and process automations for content generation
• Review AI-generated blog posts for accuracy, brand voice, and SEO optimization
• Edit and refine content to ensure it meets quality standards and resonates with our audience
• Ensure all content aligns with The Safety Geek’s brand voice and expertise

Content Production & Publishing

• Publish 1-2 blog posts daily to WordPress with flawless SEO implementation
• Create featured images in Canva using AI-generated prompts and pre-built templates (no advanced design skills needed)
• Implement conversion elements including lead magnet links, newsletter opt-ins, and strategic internal linking to resources and other blog posts
• Publish podcast blog posts (including transcripts) in coordination with the Executive Operations Coordinator
• Format content for optimal readability, user experience, and search performance
• Add proper SEO elements including meta descriptions, alt text, internal linking, and schema markup
• Maintain content calendar and publishing schedule with zero missed deadlines

Process Improvement

• Continuously refine and improve content production workflows
• Identify opportunities to automate repetitive tasks in the content pipeline
• Document processes and maintain SOPs for content operations
• Proactively suggest improvements to content strategy based on performance data

Ideal Candidate

You’re an SEO specialist who gets genuinely excited when organic traffic climbs and stays on top of how search is evolving with AI. You understand that optimizing for ChatGPT, Perplexity, and Google’s AI Overviews is just as important as traditional search rankings. You see AI as a powerful ally – you’re comfortable refining AI-generated content and working with automation tools like n8n to make your work more efficient.

You balance technical precision with editorial judgment. You can implement schema markup and optimize Core Web Vitals, but you also have the editorial eye to catch when content doesn’t sound quite right or misses the mark for the audience. Background or knowledge in safety management is a huge plus because you’ll understand whether the content is accurate and credible.

You value autonomy and don’t need hand‑holding – just clear deliverables and deadlines. You manage your own schedule, publish consistently, and communicate proactively when issues arise. You’re drawn to mission‑driven work where your SEO efforts directly impact real people’s careers, and you treat this business like it’s your own – tracking what’s working, suggesting improvements, and actively looking for ways to drive better results.

Minimum Qualifications:

• 2+ years of