SEO & Content Growth Strategist

The Center for Professional Education, Inc. ("CPE INC."); Broomall (PA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k)

Dental insurance

Job summary

CPE Inc. is seeking an SEO & Content Marketing Specialist to lead organic search initiatives and create compelling marketing content for our accounting education programs. The role blends SEO strategy, technical optimization, content creation, editorial management, and performance reporting.

The ideal candidate will analyze data from Google Search Console and GA4, identify technical opportunities, optimize content, and work with the marketing team to drive qualified leads and enrollments.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.

Responsibilities

• Own the day-to-day execution of the company's SEO initiatives.
• Monitor website performance using Google Search Console, Google Analytics 4, and Ahrefs.
• Prepare SEO reports, highlighting trends, rankings, traffic, technical issues, and opportunities for improvement.
• Conduct keyword research and competitive analysis to identify new content opportunities.
• Optimize existing website pages, landing pages, and blog content to improve rankings, engagement, and conversions.
• Develop internal linking strategies to strengthen topical authority and improve user navigation.
• Perform regular technical SEO audits, identifying crawl issues, broken links, redirect problems, duplicate content, indexing issues, Core Web Vitals concerns, and other technical improvements.
• Write compelling course descriptions, blogs, and landing pages.
• Research, write, and edit educational and thought leadership content related to accounting, tax, auditing, finance, and continuing professional education.
• Collaborate with instructors and subject matter experts to develop and refine course content, including PowerPoint slide decks and supplemental materials.
• Manage the receipt and archiving of incoming course materials; compare with prior versions to validate accuracy, completeness, and readiness for distribution.
• Design and format educational materials for both digital and print publication, ensuring a professional and consistent presentation.
• Coordinate with IT and technical team to ensure timely delivery and compatibility of materials for online platforms and webinars.

Skills

SEO

Content marketing

Editorial production

Analytics

Copywriting

Education

Bachelor's degree in Marketing, Communications, English, Journalism, or related field

Tools

Google Search Console

Google Analytics 4

Ahrefs

SEMrush

Screaming Frog

Job description

CPE Inc. is seeking an SEO & Content Marketing Specialist to lead organic search initiatives and create compelling marketing content for our accounting education programs. The role blends SEO strategy, technical optimization, content creation, editorial management, and performance reporting.

The ideal candidate will analyze data from Google Search Console and GA4, identify technical opportunities, optimize content, and work with the marketing team to drive qualified leads and enrollments.