SEO & Content Coordinator — Hybrid (Costa Mesa)

Vans; California (MO); Hybrid; USD 60,000 - 76,000; Full time

Job summary

Vans is seeking an SEO & Digital Copywriting Coordinator to own content updates for the North America websites (US and Canada). This hybrid role requires coordinating with marketing, merchandising, and digital teams, communicating changes, and testing pages from the Costa Mesa, CA headquarters.

You will write and optimize digital copy across landing, category, and product pages, manage the CMS, track SEO metrics, and contribute to launches and campaigns.

Qualifications

• SEO fundamentals: on-page SEO, meta titles/descriptions, internal linking, SEO‑driven copywriting.
• Strong writing and editing skills with brand voice.
• CMS proficiency to publish, edit, organize, and maintain pages.
• Attention to detail and quality assurance across devices/browsers.
• Analytical mindset with basic SEO metrics understanding.
• Excellent organizational and time‑management abilities.
• Collaborates with marketing, creative, merchandising, and digital teams.

Responsibilities

• Coordinate and execute weekly, monthly, and seasonal website content updates.
• Write and optimize digital copy across site pages with SEO best practices.
• Ensure mobile-first content optimization for UX and search visibility.
• Perform pre/post-launch QA for content accuracy and links across browsers.
• Maintain CMS and digital catalog content lifecycle and templates.
• Collaborate with marketing, merchandising, creative, and digital teams on launches and campaigns.
• Monitor and report on SEO performance and share optimization recommendations.
• Document workflows and assist with CMS/content management enhancements.

Skills

SEO fundamentals

Writing & editing

CMS proficiency

QA & detail orientation

Analytics mindset

Organization & time management

Cross-functional collaboration

Job description

Vans is seeking an SEO & Digital Copywriting Coordinator to own content updates for the North America websites (US and Canada). This hybrid role requires coordinating with marketing, merchandising, and digital teams, communicating changes, and testing pages from the Costa Mesa, CA headquarters.

You will write and optimize digital copy across landing, category, and product pages, manage the CMS, track SEO metrics, and contribute to launches and campaigns.