SEO/AI Search Speclaist

Deploy Alloy; Birmingham (AL); Hybrid; USD 42,000 - 60,000; Full time

Benefits offered by this job

Flexible work environment (remote orhy

Unlimited PTO

Career development opportunities

Collaborative team culture

Leading brands projects

Job summary

Deploy Alloy is seeking a Jr. SEO Specialist to join a collaborative team focused on SEO and AI-driven search strategies for multiple client accounts.

You will conduct keyword research, optimize pages, manage CMS updates, and assist with structured data. The role emphasizes organization, initiative, and thoughtful AI usage within a dynamic agency environment.

Qualifications

• 0–2 years in SEO, digital marketing, or related field (internships count)
• Organized, detail-oriented, able to manage multiple projects and deadlines
• Curiosity to learn, take initiative, and handle new tasks
• Positive attitude toward using AI as a tool, with human judgment still central
• Solid understanding of keyword research, on-page optimization, and technical SEO basics
• Comfort with SEO/analytics tools and data analysis in spreadsheets

Responsibilities

• Perform keyword research and competitive analysis for client sites
• Execute on-page SEO optimizations within CMS (H1s, title tags, meta descriptions)
• Update and create CMS pages from copy docs
• Write and implement structured data with guidance from seniors
• Support AI search optimization and content recommendations
• Run site crawls and monitor site health with industry tools
• Collaborate across teams and translate data into actionable insights

Skills

SEO fundamentals knowledge

Organization & time management

Curiosity & growth mindset

AI fluency

Communication skills

Adaptability

Self-motivated

Ability to learn quickly

Tools

Google Search Console

GA4

Screaming Frog

SEMrush

Moz

CMS familiarity

Job description

DEPLOY has been retained bya fast-growing digital agency specializing in delivering innovative solutions across design, development, data, and technology. We partner with leading brands to create impactful digital experiences, from websites and apps to data-driven campaigns.

In this role as a Jr. SEO Specialist , you'll join a dedicated team of SEO strategists, developers, designers, content specialists, and project managers, and get hands-on experience helping shape exceptional client outcomes.

Position Overview

The SEO/AI Search Specialist supports the SEO and AI Search team in improving organic rankings, site health, and site authority across a portfolio of client accounts. You'll work across both content and technical SEO, from keyword research and on-page optimization to site audits and performance reporting.

This role is a great fit for someone who is highly organized, loves to learn, and takes initiative. You'll juggle multiple engagements at once, so strong executive functioning (planning, prioritizing, and following through) is essential. We're looking for someone curious about how search is evolving, raises their hand to try new things and take on new tasks, and uses AI tools thoughtfully to work smarter, while bringing the human judgment, creativity, and critical thinking that AI can't replace.

Key Responsibilities

SEO Research, Optimization, and Content Entry

• Conduct keyword research and competitive analysis to uncover opportunities for client websites.

• Execute strategic on-page SEO optimizations within the CMS, including H1s, title tags, meta descriptions, alt text, and internal linking.

• Update and create new pages within the CMS based on provided copy documents.

• Write and implement structured data (Schema.org/JSON-LD) with guidance from senior team members.

• Support AI search optimization and content recommendations that are strategic and user-focused.

Technical SEO & Site Health

• Scan and audit clients' digital presence for potential areas of improvement.

• Identify and help resolve technical SEO issues in websites and content management systems (CMS).

• Run site crawls and monitor site health using tools like SEMRush, Screaming Frog, Google Search Console, and Bing Webmaster Tools.

Reporting, Organization & Collaboration

• Manage tasks across multiple client engagements simultaneously, keeping work organized, prioritized, and on schedule.

• Monitor and analyze SEO performance using GA4, Google Search Console, Google Tag Manager, SEMrush, Clarity, and other tools, and help build dashboards and reports.

• Translate data into clear, actionable insights for the SEO team and for client-facing reporting.

• Collaborate with Content, Development, and Client Strategy teams, contributing ideas while also being comfortable working independently.

Learning, Growth & Innovation

• Stay up to date on the latest SEO trends, algorithm updates, and how AI-driven search (AI Overviews, ChatGPT, Perplexity, etc.) is changing the landscape.

• Experiment with AI tools to speed up research, analysis, and drafting, while applying human review, judgment, and quality control to everything you deliver.

• Proactively take on new tasks and stretch projects, and share what you learn with the team.

• Additional duties as assigned.

Qualifications & Skills

• Experience: 0–2 years in SEO, digital marketing, or a related field (internships and personal projects count).

• Organization & Executive Functioning: Naturally organized, detail-oriented, and skilled at time and task management; able to plan, prioritize, and follow through across multiple projects and deadlines.

• Curiosity & Growth Mindset: A genuine desire to learn and grow both personally and professionally, with the initiative to ask questions, try new things, and take on new responsibilities.

• AI Fluency: Enthusiasm for using AI as a tool to enhance your work, paired with the understanding that it supports, not replaces, human expertise, creativity, and judgment.

• SEO Fundamentals: Understanding of search best practices, including keyword research, on-page optimization, and basic technical SEO concepts.

• Tools & Data: Familiarity with SEO and analytics tools (Google Search Console, GA4, Screaming Frog, SEMrush, Moz, or similar) and comfort working with spreadsheets and data.

• Communication: Excellent written and verbal communication skills.

• Adaptability: Enjoys autonomy and flexibility, embraces change, and can see the big picture while managing the details.

Nice to Have

• Copywriting or content creation experience.

• Familiarity with a CMS (WordPress, Webflow, Shopify, Sanity, or similar).

• Exposure to structured data/schema markup.

• Agency experience or experience supporting multiple clients at once.

What We Offer

• Flexible working environment (remote or hybrid).

• Unlimited PTO.

• Opportunities for professional development and career growth.

• A collaborative and supportive team culture.

• The chance to work on exciting and impactful projects for leading brands.