Senior Workfront System Administrator - Marketing Operations

KeyBank; Kentucky; On-site; USD 71,000 - 125,000; Full time

Job summary

KeyBank's Marketing Operations team oversees marketing programs across lines of business and client segments. The Senior Workfront System Administrator will administer, maintain, and optimize Adobe Workfront, focusing on workflow automation to improve efficiency and time-to-market.

The role is an individual contributor, partnering with project teams to surface at-risk timelines and bottlenecks, and to design automation via Workfront Fusion and dashboards.

Qualifications

• Bachelor's degree preferred; 3–5 years in advertising agency or marketing project management.
• Experience administering Workfront at system level; train users and troubleshoot issues.
• Adobe Workfront Core Developer certification preferred.
• Strong communication and cross-functional collaboration skills.

Responsibilities

• Administer Workfront at the system level with user/group management, access levels, and templates.
• Train users as Workfront access is provisioned and develop user guides.
• Design, build, and maintain queues, routing rules, approvals, and automated workflows.
• Design and maintain Workfront Fusion scenarios for automation and API integrations.
• Create, maintain, and enhance reports and dashboards in Workfront.
• Collaborate with project coordination to meet timelines and surface risks.
• Identify and lead automation improvements and process optimizations.
• Communicate automation and AI concepts clearly to non-technical stakeholders.

Skills

Creative development process

Relationship-building

Communication skills

Organizational skills

Client focus

Problem solving

Education

Bachelor's degree preferred

Tools

Adobe Workfront Core Developer certification

Job description

Location:

4910 Tiedeman Road, Brooklyn Ohio

JOB BDESCRIPTION

The Marketing Operations team serves multiple functions within KeyBank's Marketing Department to support the successful execution of marketing programs across lines of business and client segments. The Senior Workfront System Administrator - Marketing Operations is an individual contributor role responsible for the administration, maintenance, and optimization of the Adobe Workfront platform, with an expanded focus on workflow automation to improve efficiency, reduce manual effort, and enhance the speed and quality of marketing operations delivery.

ESSENTIAL JOB FUNCTIONS

• Administer Workfront at the system level, including user and group management, access levels, layout templates, and custom forms.
• Train users as Workfront access is provisioned, develop training resources (e.g., user guides and guided walkthroughs), and troubleshoot platform issues as they arise.
• Design, build, and maintain request queues, routing rules, approval processes, and automated workflows within Workfront to streamline intake, improve routing efficiency, reduce manual handoffs, and accelerate time-to-market for marketing programs.
• Design and maintain Workfront Fusion scenarios to support automation and API integrations.
• Create, maintain, and enhance reports and dashboards within Workfront.
• Partner with project coordination team members to ensure work is completed on time and within expectations, using automation to proactively surface at-risk timelines and bottlenecks before they escalated.
• Champion a culture of continuous improvement by actively identifying manual, repetitive processes that can be automated and leading or contributing to the implementation of those improvements.
• Deliver measurable efficiency gains through automation and continuous process improvement.
• Collaborate effectively with internal and external partners, using shared platforms and workflow tools to keep stakeholders informed and aligned throughout project execution.
• Communicate clearly and confidently with a variety of stakeholders, translating technical automation and AI concepts into accessible language for non-technical audiences.

REQUIRED QUALIFICATIONS

• Bachelor's degree preferred; 3-5 years of professional experience in an advertising agency, marketing project management, or a related field.
• Adobe Workfront Core Developer certification preferred.

REQUIRED COMPETENCIES/SKILLS

• Experience in traditional and digital creative development process, ensure content aligns with business objectives and is within brand and compliance standards.
• Proven relationship-building skills working with internal team members, external agencies, and cross-functional teams.
• Strong written and oral communication ability; demonstrated presentation skills.
• Demonstrated organizational and project management skills.
• Demonstrated strong client focus; is efficient and delivers in a timely manner.
• Demonstrated ability to solve problems; escalates as necessary

This position is NOT eligible for employment visa sponsorship for non-U.S. citizens.

COMPENSATION AND BENEFITS

This position is eligible to earn a base salary in the range of $71,000.00 - $125,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.

Key has implemented an approach to employee workspaces which prioritises in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.

Job Posting Expiration Date: 10/30/2026

KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing [e-mail].