Senior Web Marketing Manager

AfterShip; Vancouver (WA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Great Place to Work Certified

Job summary

AfterShip is seeking a like-minded Web Growth Leader to own the strategy and roadmap for AfterShip.com. You will partner across marketing, creative, growth, and engineering to drive conversions and pipeline with AI-native workflows.

You will lead high-impact web initiatives, focus on discoverability and optimization, and scale landing-page production for ABM and paid campaigns, collaborating with cross-functional teams worldwide.

Qualifications

• Led B2B SaaS marketing website end-to-end with measurable outcomes.
• Owned redesign, replatforming, migration, or technical SEO overhaul; hands-on from plan to launch.
• Strong experimentation and growth mindset with data-driven prioritization.
• Ability to influence multiple teams and seniority levels across disciplines.
• Experience with AI-native workflows; vibe-coded page production is a plus.
• Fluency with HTML/CSS, analytics, event tracking, tag management, and structured data.
• Experience marketing to retail or ecommerce decision-makers is a plus.

Responsibilities

• Own web strategy and roadmap, driving revenue growth and market position.
• Program-manage major web initiatives from strategy through launch.
• Improve discoverability and organic growth with SEO and AI platforms.
• Optimize conversion through experiments using data and customer insights.
• Scale landing page production for ABM, vertical marketing, and paid campaigns.
• Own web analytics and share insights with marketing leadership.
• Translate brand and positioning into compelling web experiences.
• Champion AI-native web production to speed and scale.

Job description

About Us

AfterShip, a Great Place to Work Certified company, is transforming the global eCommerce landscape. Founded in 2012, AfterShip is a post-purchase SaaS company on a mission to build the world's leading automation platform for ecommerce merchants.

AfterShip unifies shipping & labels, order tracking, AI predictive delivery, and returns management into one system giving merchants a single place to manage and automate everything that happens after checkout. By centralizing these workflows, AfterShip enables merchants to reduce customer support inquiries, deliver a more reliable and engaging customer experiences, and unlock incremental revenue at every post-purchase touchpoint.

AfterShip integrates seamlessly with eCommerce platforms including Shopify and TikTok Shop, and connects with more than 1,400+ carriers worldwide. Today, over 20,000 businesses—including Samsung, Gymshark, Mejuri, Dr. Squatch, and Alo Yoga—rely on AfterShip to turn every post-purchase moment into an opportunity to build trust, reduce costs, and drive repeat purchases.

Built for a global market from day one, AfterShip operates with an engineering-driven, internationally distributed team. The company employs more than 450 people across 8 offices, spanning North America, Europe, and Asia, and representing over 20 cities worldwide.

Your Mission:

AfterShip's website is the front door to our brand and platform — the primary place where prospects, customers, and partners experience who we are and the value we deliver. You'll own the strategy and roadmap for AfterShip.com, ensuring it strengthens our brand, drives conversion, and contributes to pipeline and revenue.

This role goes beyond managing a website. You'll lead high-impact web initiatives from strategy through execution, partnering across marketing, creative, growth, and engineering. You'll use experimentation, analytics, SEO/AEO/GEO, and AI-native workflows to improve performance, discoverability, and how quickly we bring new experiences to market.

This is a high-impact role within our global team. There may be a need to work outside of regular office hours for meetings with APAC, with adequate advance notice provided.

What You’ll Do:

• Own the web strategy and roadmap: Set the direction for AfterShip.com, prioritize high-impact initiatives, and ensure the site drives revenue growth and strengthens our market position.
• Lead major web initiatives: Personally program-manage key projects from strategy through launch, bringing together creative, engineering, product marketing, and growth teams to get work done.
• Drive discoverability and organic growth: Partner with SEO/AEO/GEO experts to improve how AfterShip is discovered across search and AI platforms, connecting organic performance to pipeline.
• Optimize conversion through experimentation: Partner with engineering and growth teams to test and improve high-impact pages, using behavioural data and customer insights to drive conversion, activation, and revenue.
• Scale campaign and landing page production: Build systems that enable teams to quickly launch and iterate landing pages for ABM, vertical marketing, and paid campaigns.
• Own web analytics and performance: Measure site and roadmap performance, use data to inform UX and messaging decisions, and regularly share insights with marketing leadership.
• Shape AfterShip's web story: Partner with brand, product marketing, and creative to translate our evolving positioning into compelling experiences across the website.
• Champion AI-native web production: Partner with engineering and creative to introduce AI-powered workflows that make building and launching web experiences faster and more scalable.

Who We're Looking For:

• You've owned a B2B SaaS marketing website end-to-end — from strategy and roadmap through execution, with measurable business outcomes to show for it.
• You've led major web initiatives as the DRI, such as a redesign, replatforming, migration, or technical SEO overhaul. You're hands-on and know how to take complex projects from plan to launch.
• You have a strong experimentation and growth mindset. You've built and run tests that improved conversion, activation, or revenue, and you're comfortable using data to make prioritization decisions.
• You can influence across teams and seniority levels. You've navigated competing priorities across product, product marketing, engineering, creative, and growth — and know when and how to push back.
• You operate AI-native. Tools like Claude and ChatGPT are part of your everyday workflow, and you're excited about using AI to rethink traditional web, CMS, and production processes. Experience with vibe-coded page production is a plus.
• You're technically fluent enough to partner closely with engineering. You understand HTML/CSS, analytics and event tracking, tag management, structured data, and modern web architecture.
• You're comfortable with modern web and analytics tools, such as GA4, PostHog, Google Search Console, Semrush, headless CMS platforms, Figma, Claude Code, GitHub, and Cloudflare.
• Experience marketing to retail or ecommerce decision-makers is a plus.

Why You Should Join Us:

• Great Place to Work Certified: We've been recognized