Senior VP of Sales and Marketing

ExecuSource; Aurora (CO); On-site; USD 200,000 - 250,000; Full time

Benefits offered by this job

Health Insurance

Retirement Plans

Paid Time Off

Additional Perks

Job summary

ExecuSource in Aurora, CO is seeking a Senior Vice President of Sales & Marketing to lead its multi-million dollar professional capital equipment and aftermarket parts business. This onsite role requires strategic vision and hands-on leadership across sales and marketing disciplines.

You will drive go-to-market strategy, oversee dealer networks and national accounts, and guide brand positioning, digital lead generation, and trade show presence while mentoring a team of 4–5 sales directors and

Qualifications

• 12+ years of senior sales and marketing leadership in industrial equipment, heavy machinery, or capital goods.
• Deep expertise managing independent dealer networks and aftermarket parts distribution models.
• Proven P&L ownership and multi-site team leadership.
• Financial acumen in equipment financing, dealer floor-plan structures, and capital lease management.

Responsibilities

• Define and execute go-to-market strategy.
• Lead multi-channel sales across dealer networks, distributors, and national accounts.
• Drive recurring revenue growth through aftermarket parts and accessories.
• Direct brand positioning, digital lead generation, and field trade show strategy.
• Lead a team of 4-5 sales directors and collaborate with product, finance, and service.

Skills

Senior sales leadership

P&L ownership

Dealer networks

Aftermarket distribution

Strategic go-to-market

Education

Bachelor's degree in Business, Engineering, or Industrial Management

Job description

Senior Vice President of Sales & Marketing

Location: Aurora, CO (Denver Metro) - Onsite

Salary: $200,000 - $250,000 annually + bonus

Aglobal equipment manufacturer is seeking a Senior Vice President of Sales & Marketing to lead its multi-million dollar professional capital equipment and aftermarket parts business.

What you'll be doing:

• Define and execute go-to-market strategy.
• Lead multi-channel sales across independent dealer networks, distributors, and direct national accounts.
• Drive recurring revenue growth through the aftermarket parts and accessories division.
• Direct brand positioning, digital lead generation, and field trade show strategy.
• Lead a team of 4-5 sales directors while partnering with product management, finance, and service.

What you'll need:

• 12+ years of senior sales and marketing leadership in industrial equipment, heavy machinery, or capital goods.
• Deep expertise managing independent dealer networks and aftermarket parts distribution models.
• Proven P&L ownership and multi-site team leadership.
• Financial acumen in equipment financing, dealer floor-plan structures, and capital lease management.
• Bachelor's degree in Business, Engineering, or Industrial Management
• Willingness to travel up to 40%.

What's in it for you:

• Health Insurance: Medical, dental, and vision coverage, plus HSA and FSA options.
• Retirement Plans: 401(k) with company matching.
• Paid Time Off: Flexible PTO for exempt employees and 11 paid holidays.
• Additional Perks