Senior VP, FEP Product Strategy & Engagement

Blue Cross Blue Shield Association; Chicago (IL); On-site; USD 202,000 - 309,000; Full time

Job summary

Blue Cross Blue Shield Association in Chicago seeks an executive to provide strategic leadership for all Federal Employee Program member-facing products and future portfolio expansion. You will collaborate with actuarial, marketing, and plans to price, promote, and enhance member experiences while driving profitability and engagement.

The role requires 15+ years in health care product marketing and a proven ability to lead cross-functional teams, develop new products, and align with clinical

Qualifications

• Required 15+ Years of progressive related experience in product, sales and marketing of health care products.

Responsibilities

• Lead the creation of a national portfolio strategy, securing Board approval for product strategy, development, marketing, brand positioning, and pricing to achieve membership growth targets.
• Implement new products at national and local levels, including sales forecasting, incentive programs, and identifying local market opportunities.
• Direct long-term strategies to sustain and evolve FEP products, integrating new offerings to grow the business while managing disruption and migration.
• Lead the development of new products, business lines, and technology applications, ensuring operational alignment with business design.
• Create comprehensive strategies to attract and retain members, enhance member experiences, and build partnerships across federal populations to increase product awareness. Collaborate with the VP of Clinical Operations to improve HEDIS and CAHPS rates.
• Lead, develop and mentor a high-performing cohesive team of talented professionals including ongoing performance feedback and coaching, setting objectives and development plans, training etc. while fostering a collaborative and innovative work environment aligned with BCBSA values.

Skills

Leadership

Organizational skills

Relationship management

Strategic thinking

Facilitation

Data analytics

AI literacy

Presentation skills

Communication

Analytical thinking

Education

BS Marketing, Statistics or related field

MS MBA preferred

Job description

Blue Cross Blue Shield Association in Chicago seeks an executive to provide strategic leadership for all Federal Employee Program member-facing products and future portfolio expansion. You will collaborate with actuarial, marketing, and plans to price, promote, and enhance member experiences while driving profitability and engagement.

The role requires 15+ years in health care product marketing and a proven ability to lead cross-functional teams, develop new products, and align with clinical