Senior VP, Content Strategy & Distribution (Sports)

Learfield

New York (NY)

Remote

USD 165,000 - 200,000

Full time

7 days ago
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Benefits offered by this job

Medical Insurance
Dental Insurance
Vision Insurance
Health Savings Account
Life Insurance
Paid Time Off
Parental Leave
401(k) + Match
Short/Long Term Disability

Job summary

Learfield seeks a visionary Vice President of Content Strategy & Distribution to lead content strategy, creative direction, and operations across its collegiate athletic properties. The role drives how content is created, distributed, and monetized, partnering with schools, brands, and revenue teams.

The ideal candidate has 15+ years in content/media, strong leadership, and a track record of turning audience engagement into business results.

Qualifications

  • 15+ years of experience in content, media, sports, or related field.
  • Experience leading content teams and developing strategies for major brands or sports properties.
  • Ability to translate audience engagement into business results and to mentor distributed teams.
  • Strong understanding of social platforms, digital video, streaming, and emerging formats.
  • Proven ability to work with senior executives, clients, and athletic department leadership.

Responsibilities

  • Lead the overall content vision and strategy across collegiate properties, focusing on Big Ten schools.
  • Develop student-athlete content strategies with NIL, athlete marketing, and school teams.
  • Build and mentor a distributed team of content leaders, producers, and creators.
  • Create scalable content strategies and KPI measurement frameworks across properties.

Skills

Leadership
Content Strategy
Analytics & Data
College Athletics Knowledge
Social Platforms
Stakeholder Management
Communication & Presentation

Tools

Zoomph
AirTable
Meta Business Suite
TikTok Analytics
YouTube Studio

Job description

Learfield seeks a visionary Vice President of Content Strategy & Distribution to lead content strategy, creative direction, and operations across its collegiate athletic properties. The role drives how content is created, distributed, and monetized, partnering with schools, brands, and revenue teams.

The ideal candidate has 15+ years in content/media, strong leadership, and a track record of turning audience engagement into business results.

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