Senior VP, AI-Driven B2B Product Marketing
Ladders
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Benefits offered by this job
Job summary
Ladders is seeking a Vice President of Product Marketing to shape market narrative for a leading enterprise B2B software business in Austin. The role partners with GTM, product leadership, and customer-facing teams to translate complex capabilities into differentiated value and to guide AI-enabled offerings to market with measurable revenue impact.
The position requires extensive experience in B2B SaaS, deep AI understanding, and a track record of leading large product marketing teams at high
Qualifications
- 15+ years in B2B enterprise software product marketing.
- Proven ability to create differentiated positioning and drive outcomes.
- Experience with AI-focused product positioning in evolving markets.
- Deep understanding of AI technology and its applications.
- Strong leadership managing large product marketing teams at $500M+ ARR.
Responsibilities
- Develop market strategy for AI-enabled offerings and translate tech into value.
- Translate customer pain points into clear, quantifiable value propositions.
- Own and articulate the strategic narrative and competitive positioning.
- Lead successful product launches by coordinating across customer touchpoints.
- Utilize AI tools to provide tailored content for GTM teams.
- Create industry-specific messaging and proof points for priority buyers.
- Collaborate on pricing strategies to align value with revenue goals.
Skills
Job description
Ladders is seeking a Vice President of Product Marketing to shape market narrative for a leading enterprise B2B software business in Austin. The role partners with GTM, product leadership, and customer-facing teams to translate complex capabilities into differentiated value and to guide AI-enabled offerings to market with measurable revenue impact.
The position requires extensive experience in B2B SaaS, deep AI understanding, and a track record of leading large product marketing teams at high
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